Growth Collective

D2C Expert Dan Ben-Nun has a thrilling and extensive background in e-commerce, and in this episode he will take you through how he founded his own D2C brand, sold it to celebrity Marcus Limonis, and now is consulting other e-commerce brands on how to succeed in this ever-growing market.

In this episode Max and Dan discuss:

• The start of Inkkas, Dan's mission focused D2C company [01:27]
• The utilization of Shopify for Inkkas [03:20]
• Tying a social cause to a for-profit business [06:20]
• How channels change over time [09:54]
• Selling your startup [12:29]
• The roller coaster of startups [16:57]
• Today's digital marketing strategy [20:05]
• E-comm gearing up for Q4 [22:02]
• E-comm email strategy [24:59]
• Exponential growth of e-commerce [35:47]

Ever been curious how to get this biggest bang for your buck with influencers? Find out how to source and work with influencers with the highest ROI on today's episode with Influencer Expert Eduardo Morales.

Topics discussed:

• How Depop utilized influencers to grow [02:07]
• How to measure the results of using influencer marketing [04:14]
• How to operationalize the influencer process [06:25]
• Engagement percentages that matter [07:44]
• Economics behind influencers [09:11]
• The best influencers to utilize [12:46]
• Strategic approach to influencer marketing [16:50]
• The art of the cold outreach [18:23]
• Why influencer marketplaces aren't effective [22:03]

This week join Max as he and Bentzi Rubin discuss the importance of a holistic marketing approach and how to best utilize freelancers to fill in gaps in house. They discuss topics such as:

• Startups v. Corporations [02:23]
• Explosion in number of marketing channels [05:51]
• How to build a marketing team [10:49]
• Cross-functional communication [12:53]
• Importance of the website element in a marketing funnel [14:55]
• Importance of diversifying your ad-spend platform [32:06]
• Utilizing freelance experts [35:53]
• Dangers of a false negative in paid search [38:56]

This week, Max talks to Dan Shainker, a lead generation expert with a unique background as a lawyer. Join us to learn about how this non-traditional path helped develop his marketing expertise. In this episode you'll gain insight into:

• The overlap between legal and marketing [04:27]
• Google's scaled advertiser program [06:26]
• Google's Home Service Team [09:10]
• Ad product stack for legal [10:14]
• Best practices for law firms and other home service companies after the click or, after the call [12:22]
• Offline conversion tracking [14:14]
• How offline conversion tracking allows lead gen advertising to live in an eCommerce environment [17:34]
• How to utilize smart bidding [19:05]
• Rise in digital video for PPC advertising [22:54]
• Advice for a starting out lead generation advertiser [25:24]