This week, Max talks to Dan Shainker, a lead generation expert with a unique background as a lawyer. Join us to learn about how this non-traditional path helped develop his marketing expertise. In this episode you'll gain insight into:

• The overlap between legal and marketing [04:27]
• Google's scaled advertiser program [06:26]
• Google's Home Service Team [09:10]
• Ad product stack for legal [10:14]
• Best practices for law firms and other home service companies after the click or, after the call [12:22]
• Offline conversion tracking [14:14]
• How offline conversion tracking allows lead gen advertising to live in an eCommerce environment [17:34]
• How to utilize smart bidding [19:05]
• Rise in digital video for PPC advertising [22:54]
• Advice for a starting out lead generation advertiser [25:24]