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Corey Michael and Devin, discuss the importance of branding in business. They talk about the misconceptions of branding as just logos, colors, and fonts, but instead emphasize that branding is a reflection of what people think of your business when you are not in the room. With the rise of the digital age, where everyone has access to the internet and businesses are ubiquitous, it has become even more critical to have a brand that stands out. Corey Michael shares insights gained from working with hundreds of clients, advising that businesses need to step up their game and do something different to make them memorable to their target audience. The episode also covers the mindset necessary for business success, focusing on motivation and staying focused.