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In this episode of The Holy Shift Podcast, Corey and Devin Talk about the 4 key strategies towards scaling your business.

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In this episode of The Holy Shift Podcast, Corey and Devin Talk about the importance of mastering email marketing. They dig into how your email list is one of the most valuable assets your business can ever build, if you utilize it properly. In this episode you'll learn:

In this episode of the Holy Sh*ft Podcast, Corey Michael and Devin Tracy discuss the 5 largest mistakes found on most websites (including poor SEO and no clear calls to action). They explain that just because a website is up, does not mean it will be found. SEO is a critical part of website visibility, and there are different types of SEO, including on-page SEO, which involves creating well-written content with keywords that your target audience would use to search for your site. Search engines like Google crawl websites and use this content to determine how a website is displayed in search results. They also note that there is a significant difference between basic website content and deep SEO optimization, which involves optimizing every HTML tag, adding metadata to images, and structuring the site for easy reading by search engines.

Key Points:

In this episode of the Holy Shift Podcast, hosts Corey and Devin dive into the impact of technology and social media on business. They discuss the competition and trends in the industry, and share their thoughts on the future of social media platforms like Facebook and Twitter. They also touch on the mindset needed for success as a business owner.

Key Points:

Transcript Excerpt:

Speaker 1: "Well, today is a little bit different as, uh, you and I kind of got into a conversation just about social media and the impact of technology and a little bit of competition and trends and uh, you know, you started hitting, you hit record and we started just to keep talking about that stuff and thought it might be a good idea to release this. Cuz it's a little bit of thought provoking things, a little bit of insight into what, where we think the industries are going."

Speaker 2: "And then the very first time that he's tried to do something new, um, with the Metaverse, he's invested 60 billion into it, and it's worse than Metaverse competitors that have a hundred grand in them. Yep. And so I think what he's pointed out is that he's not good at technology. That's not how he got lucky. He's good at marketing, he's good at networking, he's good at hiring good people, uh, but he's not good at inventing. And that's to me why Facebook's going to fail because the platform itself is already failing and he's trying to transition the remaining cash flow into something new that he doesn't know how to do and that he doesn't have a team that knows how to do. Yeah. And he's not a good inventor. That's not his strong suit."

Speaker 1: "Yep. All their growth has come from piggybacking off of other companies or buying them, like you said, like, you know, they just, um, launched their, uh, meta verified mm-hmm. , you know, which is what Twitter just did too, where you can just pay a monthly subscription to mm-hmm. to pay, which admittedly is like actually not a bad way of, uh, monetizing, especially if it you're offering perks. Like, you know, with the meta verified, uh, you get direct access to customer support. Like that alone is worth like 12 bucks a month to a lot of pe a lot of businesses in particular. Um, then, you know, that'll give em a good little cash injection, but that's not an original idea. They borrowed that idea from, from Twitter. Right."

Conclusion: This episode provides valuable insights into the impact of technology and social media on business. Listeners will gain a better understanding of the competition and trends in the industry, and learn strategies for success as a business owner.

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Description: In this introductory episode, the hosts introduce themselves and their backgrounds as business owners and entrepreneurs. They discuss their goal for the podcast, which is to provide tools and tips for crushing it in business, especially in marketing and branding. They emphasize the importance of mindset in business success and their experience in leadership development. The hosts also give an overview of their businesses and their current projects.

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