The HOLY SHIFT Podcast

HOLY SH*FT! Episode #4: 5 Website Mistakes You're Probably Making


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In this episode of the Holy Sh*ft Podcast, Corey Michael and Devin Tracy discuss the 5 largest mistakes found on most websites (including poor SEO and no clear calls to action). They explain that just because a website is up, does not mean it will be found. SEO is a critical part of website visibility, and there are different types of SEO, including on-page SEO, which involves creating well-written content with keywords that your target audience would use to search for your site. Search engines like Google crawl websites and use this content to determine how a website is displayed in search results. They also note that there is a significant difference between basic website content and deep SEO optimization, which involves optimizing every HTML tag, adding metadata to images, and structuring the site for easy reading by search engines.

Key Points:

    • Simply having a website up doesn't guarantee that it will be found by potential customers. SEO is a crucial component for improving website visibility.
    • On-page SEO involves creating well-written content that uses keywords relevant to the target audience.
    • Search engines use crawlers to scrape websites and determine how to rank them in search results.
    • Deep SEO involves optimizing every HTML tag, image metadata, site structure, and backend files to further improve website visibility.
    • Many people don't realize the importance of SEO for their website to start ranking.
    • Funnels, email lists, ads, and social media presence are alternative ways to drive traffic and conversions.
    • Neil Patel is a leading voice in SEO and a great resource to learn more about it.
    • Building SEO takes work and is not a plug-and-play solution.
    • A clear call to action is essential for a website to convert visitors into customers.
    • Websites should clearly convey who they are, what they do, and how they can help potential customers.
    • ...more
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