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Home Builder Marketing and Growth Show - Real Estate Marketing Ideas and More
Home Builder Marketing and Growth Show - Real Estate Marketing Ideas and More episodes
- Home Builder Marketing Strategies: Expert Insights on Digital Marketing, Sales Training & Brand Messaging | Rob Krohn | #015
Is your home builder marketing delivering the ROI you need? Discover proven strategies to transform your approach with this value-packed episode featuring Rob Krohn, VP of Marketing at Epcon Communities and seasoned brand strategist with extensive experience in the home building industry.
In this conversation, Rob shares actionable insights on:
- Creating effective messaging that resonates with different buyer personas
- Improving lead conversion through strategic sales training and accountability
- Leveraging AI and emerging technologies to enhance your marketing efforts
- Building a data-driven foundation that delivers measurable results
- Implementing consistent marketing strategies that work in any market condition
Whether you're a marketing director struggling with lead quality or a VP looking to maximize your marketing budget, this episode provides a blueprint for creating marketing strategies that drive real business growth. Ready to revolutionize your approach? Listen now and discover how to turn your marketing from a cost center into a revenue-generating engine.
Check out Higharc software at https://www.higharc.com/
Connect with Rob Krohn:
LinkedIn: https://www.linkedin.com/in/robkrohn/
https://epconcommunities.com/
https://epconfranchising.com/For more info about this episode, go to https://buildermarketinggrowthshow.com/episodes/
Connect with Jeff Schneider on LinkedIn or X/Twitter
Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:
- Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
- Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
- Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders
Topics covered in this episode: Home builder marketing strategies, digital marketing for builders, real estate marketing tactics, buyer personas, lead conversion strategies, technology in home building, sales training for builders, AI in marketing, data-driven marketing, brand messaging
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LinkedIn
Instagram
X/Twitter
Facebook
Threads56 min - HubSpot Sales Workspace: Helping Builders Close More Home Sales & Boost Productivity | HubSpot For Homebuilders | #014
Are you struggling to keep your sales team organized and efficient in HubSpot? There's always been this tension in home builder sales teams - management needs visibility and reporting, but salespeople just want to sell homes without getting bogged down in admin tasks.
In this tactical episode of HubSpot For Homebuilders, Jeff dives deep into the game-changing new Sales Workspace. As a HubSpot certified partner with 13+ years specializing in home builder marketing, he reveals how this unified command center is transforming how builders manage their sales pipeline.
You'll discover:
- How Sales Workspace streamlines lead management and deal tracking in one unified view
- Why proper lead management separate from deals is crucial for home builders
- Step-by-step setup guidance for implementing Sales Workspace effectively
- Real examples of how builders are boosting productivity with these new tools
Whether you're just getting started with HubSpot or looking to optimize your existing setup, this episode provides actionable strategies to help your sales team close more deals with less effort.
Want to see Sales Workspace in action? Book a free strategy session at velocity23.com/schedule for a personalized demo and implementation guidance.
Want to maximize your HubSpot investment? Our comprehensive HubSpot Audit includes a 60+ point inspection of your portal to unlock its full potential. Visit velocity23.com/hubspot-audit to learn more.
Connect with Jeff Schneider on LinkedIn.
Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:
- Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
- Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
- Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders
Topics discussed in this episode: HubSpot Sales Workspace, sales pipeline management, CRM implementation, lead management software, sales team efficiency, home builder CRM, sales automation tools, real estate sales process, builder lead tracking, sales workspace features
30 min - Home Builder Blogging Strategy: 3 Types of Blog Articles I Publish Every Month | Marketing Minute | #013
Did you know that home buyers spend months researching before they ever talk to a sales rep? Yet most builders only focus their marketing on the 3% who are ready to buy today. In this strategic episode, Jeff reveals a proven blogging framework that helps you capture the other 97% by becoming their trusted guide through the home buying journey.
This approach has helped builders generate over 110,000 leads and $3.4B in revenue by answering the questions home buyers are actually asking. You'll discover:
- Why traditional "build it and they will come" website strategies fail
- The three types of blog posts every builder needs in their content mix
- How to create strategic local content that ranks in Google search
- A proven framework for balancing educational and promotional content
- Real examples from builders seeing 2-3X more website leads
Whether you're just starting with blogging or looking to optimize your existing content strategy, this episode provides actionable steps to transform your website into a lead-generating powerhouse.
Download the Blogging Cheat Sheet here.
Connect with Jeff Schneider on LinkedIn.
Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:
- Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
- Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
- Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders
Topics covered in this episode: Home Builder Blogging Strategy, content marketing for builders, home builder blog examples, blog posts for builders, home builder content strategy, real estate blogging tips, builder website content, SEO for home builders, educational blog content.
23 min - Digital Transformation in Home Building: How To Keep Up With The Pace of Technological Change And Avoid Becoming Obsolete In The Digital Age | Brent Bommes | #012
Is your home building company struggling to keep pace with technological change? Are you worried about becoming obsolete in an increasingly digital industry?
In this value-packed episode, digital transformation consultant Brent Bommes shares battle-tested insights from 13+ years helping builders modernize their operations. As the founder of RCT Built and a pioneering voice in construction technology adoption, Brent reveals what actually works when implementing digital solutions.
You'll discover:
- Why traditional approaches to technology adoption often fail and how to avoid common pitfalls
- A proven approach for evaluating and implementing new digital tools
- How to create a customer-centric digital strategy that drives real results
- The critical role of data quality in digital transformation success
- Which emerging technologies are actually worth your attention in 2025
Whether you're just starting your digital transformation journey or looking to accelerate existing initiatives, this episode provides actionable strategies to modernize your operations and stay competitive.
Connect with Brent Bommes on LinkedIn or online at RCTBuilt.com.
Connect with Jeff Schneider on LinkedIn.
Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:
- Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
- Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
- Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders
Topics covered in this episode: Digital transformation in home building, digital transformation strategy, technology adoption, customer experience, CRM systems, home builder software, construction automation, real estate technology, data analytics, digital tools, AI in construction
1 hr 37 min - Lead Magnets: My Favourite Tactic For Generating Home Buyer Leads + Examples You Can Swipe & Deploy | Marketing Minute | #011
Is your home builder website converting less than 1% of visitors into leads? Transform your website into a lead-generating powerhouse with proven lead magnet strategies specifically designed for home builders.
In this value-packed episode, Jeff reveals battle-tested lead magnet tactics that have helped generate over 110,000 home buyer leads for builders across North America. You'll discover:
- Why traditional contact forms are leaving 99% of potential leads behind
- 5 high-converting lead magnet examples you can implement immediately
- Strategic placement tactics to maximize conversion rates
- How to map lead magnets to your buyer's journey for better results
- The psychology behind what makes home buyers take action
Whether you're just getting started with lead generation or looking to optimize your existing efforts, this episode provides actionable strategies to boost your website's conversion rates.
FREE DOWNLOAD: Get the Home Builder Lead Magnet Swipe File at https://velocity23.com/LMSF
️ TOOL RECOMMENDATION: Check out Convertbox at https://velocity23.com/convertbox
Connect with Jeff Schneider on LinkedIn.
Ready to take your home builder marketing to the next level?
Here are 3 ways to connect with us:
- Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
- Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
- Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders
Discussed in this episode: home builder lead magnets, lead generation, content marketing, lead magnets, email marketing, website conversion, home buyer leads, content upgrades, landing pages, conversion rates, real estate marketing, home builder website, lead nurturing, buyer journey
28 min - Online Sales Concierge Best Practices From One Of The Top Trainers In The Industry | Leah Fellows | #010
Is your sales team struggling to convert digital leads into appointments? Ready to unlock the true potential of your Online Sales Counselor program?
In this value-packed episode, industry pioneer Leah Fellows shares battle-tested insights from 18 years of training top-performing OSCs. As the founder of Blue Gypsy Inc and one of the most respected voices in OSC development, Leah reveals what actually works to improve conversion rates and drive more sales.
You'll discover:
- Why traditional lead follow-up fails and how to fix it
- The critical difference between appointment setters and true OSCs
- How to properly structure, staff and scale your OSC program
- Game-changing metrics that determine real OSC success
- Emerging technologies that enhance (not replace) the OSC role
Whether you're building an OSC program from scratch or optimizing an existing one, this episode provides actionable strategies to transform your digital lead conversion process.
Connect with Leah Fellows on LinkedIn, or visit her website at bluegypsyinc.com
Connect with Jeff Schneider on LinkedIn.
Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:
- Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
- Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
- Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders
Topics covered in this episode: online sales counsellor, sales training, lead generation, buyer journey, CRM system, home builder sales, lead conversion, sales process, digital marketing, real estate marketing, sales automation, OSC program, lead nurturing, sales funnel, OSC training, new home sales, lead development
1 hr 3 min - Contact Type: A Custom HubSpot Property To Sort Contacts So Sales People Only Focus On Prospects | HubSpot for Home Builders | #009
Transform your messy HubSpot database into an organized powerhouse that helps your sales team instantly find the right contacts to follow up with. In this tactical episode of HubSpot Hacks for Home Builders, Jeff Schneider, a 13-year HubSpot certified partner, reveals how to implement and leverage the Contact Type property to boost your team's efficiency and marketing effectiveness.
Key takeaways:
- Set up the Contact Type property in just 15 minutes
- Properly segment contacts for targeted communications
- Prevent embarrassing email marketing mistakes
- Streamline your sales team's follow-up process
- Create automated workflows for contact organization
Whether you're struggling with contact management, database organization, or simply want to improve your team's efficiency, this episode provides actionable steps to enhance your HubSpot implementation.
Ready to stop wasting time digging through messy contact lists?
Download our free Contact Type Setup Guide and transform your database today: velocity23.com/hsct
Want to maximize your HubSpot investment?
Our comprehensive HubSpot Audit includes a 60+ point inspection of your portal to unlock its full potential. Visit velocity23.com/hubspot-audit to learn more.
Connect with Jeff Schneider on LinkedIn.
Ready to take your home builder marketing to the next level?
Here are 3 ways to connect with us:
- Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
- Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
- Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders
Topics explored in this episode: HubSpot contact properties, contact management, HubSpot database, lead status property, sales efficiency, contact segmentation, email marketing, contact organization, home builder CRM, marketing automation, HubSpot workflows, contact lists, real estate marketing, database organization
20 min - Model Home Sales Tips: How To Elevate The Customer Experience In Your Show Home Based On My Experience Mystery Shopping Dozens Of Local Builders | Marketing Minute | #008
Ever walked into a show home and felt completely ignored? After mystery shopping dozens of builders across Edmonton, we discovered a shocking truth: most show homes are missing critical opportunities to connect with potential buyers.
In this Marketing Minute, host Jeff Schneider shares eye-opening insights from extensive mystery shopping research and reveals proven model home sales tips that can transform your show home experience.
Key takeaways:
- Master the crucial first 60 seconds that make or break buyer engagement
- Learn ethical strategies to capture contact information and boost conversion rates
- Discover the power of "pain point marketing" in show home presentations
- Implement a follow-up system that keeps prospects engaged throughout their buying journey
Whether you're a sales manager looking to improve team performance or a sales professional wanting to stand out, this episode delivers actionable strategies to turn your show home into a true sales center.
Ready to double your show home conversion rate? Listen now and transform your approach to walk-in traffic.
Connect with Jeff Schneider on LinkedIn.
Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:
- Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
- Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
- Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders
Topics covered in this episode: home sales tips, show home experience, new home sales, customer experience, sales training, model homes, home buyer journey, walk-in traffic, sales conversion, show home tours, sales presentation, buyer engagement, sales follow-up
26 min - Digital Marketing Assets for Builders: Balancing Technology, Affordability and ROI | Kevin Weitzel | #007
Are rising technology costs holding your home building business back? In this value-packed episode, Kevin Weitzel, Partner at Outhouse and digital asset expert, reveals how builders can leverage digital tools without breaking the bank.
Kevin shares battle-tested insights from years of helping builders implement interactive floor plans, virtual tours, and other essential digital solutions. Whether you're a small regional builder or growing mid-size company, you'll learn:
- How to prioritize digital tools based on your market and budget
- Why connectivity between platforms matters more than fancy features
- Smart ways to evaluate technology ROI and avoid "shiny object syndrome"
- Practical tips for implementing digital assets while maintaining affordability
Plus, discover why WordPress limitations could be holding back your digital transformation, and how to build a future-proof tech stack that scales with your business.
Ready to make smarter technology decisions? Listen now and get your digital strategy questions answered by one of the industry's leading experts.
Connect with Kevin Weitzel on LinkedIn or visit https://outhouse.net.
Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:
- Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
- Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
- Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders
Connect with Jeff Schneider on LinkedIn
57 min - HubSpot Buyer Personas: My Favourite Way To Segment Contacts And A “Hack” To Collect This Valuable Data From Every New Contact | HubSpot For Home Builders | #006
Struggling to deliver the right content to the right prospects? Discover how HubSpot buyer personas can transform your marketing messaging from generic to laser-focused. In this tactical episode of HubSpot Hacks for Home Builders, Jeff Schneider reveals a powerful technique for segmenting contacts and creating highly personalized content that resonates with each distinct audience segment.
Key takeaways from this episode:
- Master the setup of self-identifying persona fields in HubSpot forms
- Learn why stage-of-life segmentation is the key to relevant content delivery
- Create perfectly matched marketing messages for different buyer segments
- Implement dynamic content that speaks directly to each persona's needs
Whether you're marketing to first-time buyers or luxury custom home prospects, you'll learn how to create and implement buyer personas that ensure your content hits the mark every time. Ready to stop broadcasting generic messages and start delivering content that truly connects? Tune in to unlock this game-changing HubSpot hack that will revolutionize your marketing effectiveness.
Want to maximize your HubSpot investment? Our comprehensive HubSpot Audit includes a 60+ point inspection of your portal to unlock its full potential. Visit velocity23.com/hubspot-audit to learn more.
Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:
- Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
- Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
- Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders
24 min
About Home Builder Marketing and Growth Show - Real Estate Marketing Ideas and More
From the publisher's feed
Discover the blueprint for success in the home building industry with the Home Builder Marketing and Growth Show! We're your ultimate resource for cutting-edge digital marketing strategies, sales techniques, and growth hacks tailored specifically for home builders and real estate professionals.
Join host Jeff Schneider, a seasoned marketing expert with over a decade of experience in the home building industry, as he shares actionable insights and interviews top industry leaders. Whether you're a custom home builder, a marketing executive, or a sales professional, this show is your secret weapon for staying ahead in the competitive real estate market.
What sets us apart:
- Exclusive focus on home builder marketing and sales strategies
- Actionable advice from industry experts and successful builders
- HubSpot tips and tricks specifically for home builders
- Bite-sized segments for quick, implementable ideas
Tune in to discover:
- Cutting-edge digital marketing tactics for home builders
- Proven lead generation and conversion strategies
- Effective email marketing campaigns for real estate
- Social media mastery for builders and developers
- Content marketing that resonates with home buyers
- Optimizing your builder funnel for maximum results
- Latest trends in home builder digital marketing
- Professional secrets for success in the building industry
We dive deep into the topics that matter most to you:
- Digital Innovation: Explore the latest in 3D/VR/AR technologies, AI for sales and marketing, and emerging tools to enhance the customer journey.
- Brand Building: Master brand strategy, competitive market analysis, and develop comprehensive marketing plans that set you apart.
- Lead Generation: Uncover strategies for new community launches, reaching niche markets, and creating a steady stream of qualified leads.
- Sales Excellence: From design studios to digital sales processes, learn to qualify leads, convert prospects, and train top-performing sales teams.
- Customer Experience: Enhance every touchpoint of the buyer's journey, from first click to final key handover.
- Online Presence: Boost your website's performance, master SEO for home builders, and create a digital presence that attracts and converts.
- Analytics and ROI: Dive into metrics that matter, learn to measure campaign success, and optimize your marketing spend for maximum return.
Industry Trends: Stay ahead with insights on market shifts, buyer preferences, and emerging opportunities in home building.
- Reputation Management: Build and maintain a stellar online reputation that attracts buyers and builds trust.
- Technology Integration: Discover how to leverage CRM systems, marketing automation, and other tech tools to streamline your operations and boost efficiency.
Each episode provides practical, implementable strategies that you can put to work in your business immediately. From email marketing templates to social media calendars, website optimization techniques to closing scripts – we provide the tools you need to excel.
Our show is the perfect companion for your drive time, providing bite-sized insights and in-depth discussions that will transform your approach to home builder marketing and sales. We'll help you build a market-proof marketing strategy that withstands economic fluctuations and keeps your business thriving.
Explore topics like optimizing your builder funnel, uncovering professional builder secrets, and implementing cutting-edge digital marketing tactics for home builders. Our goal is to be your go-to home builder digital marketing podcast, delivering fresh ideas and proven strategies week after week.
Don't just build homes – build an empire. The Home Builder Marketing and Growth Show is your foundation for success in the ever-evolving world of home building and real estate marketing. Join our community of forward-thinking builders, marketers, and sales professionals who are redefining success in the industry.
We understand that running a successful building business requires more than just construction knowledge. That's why we focus on business for builders, providing you with the marketing and sales strategies you need to grow your company and stand out in a competitive market.
Subscribe now and start constructing your path to unprecedented growth and success. With the Home Builder Marketing and Growth Show, you're not just staying ahead of the competition – you're redefining the game. Let's build up your marketing skills, drive growth in your business, and create a lasting legacy in the home building industry.
Your blueprint for success awaits – hit play and let's start building your future today!