Home Business Podcast

Interview with Melissa Core-Caballo Co-Founder of Dead Horse Branding:

We love entrepreneur success stories. And who better than Melissa Core-Caballo? She is the dynamic force behind Dead Horse Branding (www.DeadHorseBranding.com), a groundbreaking agency revolutionizing the music and entertainment industries. Melissa's journey from humble beginnings to leading female entrepreneur in the branding world is nothing short of inspiring.

Melissa is an expert in key marketing areas such as branding your business, and she’ll share some advice on that in our podcast. Melissa founded Dead Horse Branding and in under five years transformed it from start-up to a multi-million-dollar company. Her roster of clients includes legendary music producer Tony Brown, Universal Music Group, Sony Music, and Warner Music. Melissa has worked with renowned brands such as HGTV, TEDx, and Lionsgate Entertainment.

Subjects discussed in podcast include:

• Melissa Core-Caballo’s exciting entrepreneur journey • Critical turning points to attaining the success she achieved • What were some of the tougher challenges Melissa faced? • What’s it like working with clientele in the entertainment industry? • Melissa’s work-life balance mindset • Why is branding so important? • Dead Horse Branding’s signature “DH7 branding formula” • What are key things a start-up company should look at to launch their brand? • Ways that a more established company can improve their brand • What is one thing a podcast listener should do tomorrow morning to start building a better brand?

Episode Spotlight: City America (CityAmerica.com)

[caption id="attachment_172542" align="alignleft" width="643"] Melissa Core-Caballo, Owner of Dead Horse Branding[/caption]

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Interview with Author and Entrepreneur James Harold Webb:

Redneck Resilience – The phrase drives home the importance of building resilience in these uncertain times, in whatever business you operate. Podcast guest James Harold Webb is the author of the book “Redneck Resilience.” He talks about the critical issue of your business’s resilience to better navigate uncertain times.

In addition to being the author of “Redneck Resilience: A Country Boy’s Journey To Prosperity.” James Harold Webb (www.JamesHaroldWebb.com) has a great entrepreneur success story across many different businesses, including health care outpatient services, extensive franchising businesses, and in the fitness industry.

Subject discussed in podcast include: • The inspiration for writing “Redneck Resilience” • Challenges to business owners in uncertain times • Contingency plans and strategies to navigate uncertain times • Diversifying your business to protect you when times are difficult • An entrepreneur’s mindset that helps navigate uncertainty and build resilience • Money and financial strategies to help reduce business uncertainty • Building more business resilience with sales and marketing activities • What is one thing a podcast listener should do tomorrow morning to build more resilience and better navigate these uncertain times?

Episode Sponsor: Lil’ Orbits

[caption id="attachment_172287" align="alignleft" width="500"] Author and Entrepreneur James Harold Webb[/caption]

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Interview with Author, AI Expert and Serial Entrepreneur Colin C. Campbell:

Artificial Intelligence – AI – is transforming everything in our world, and that means the world of Home Business too. An upside to this upheaval is that AI is opening up huge opportunities for home-based entrepreneurs who recognize the challenge. Simply put, Colin C. Campbell believes AI will create a new generation of millionaires.

Colin C. Campbell (www.ColinCCampbell.com) describes himself as a serial entrepreneur and is author of the award-winning book “Start. Scale. Exit. Repeat. Serial Entrepreneurs’ Secrets Revealed!“ He also leads the Startup Club, where he shares his experiences with almost one million members.

Subjects discussed in podcast include: • Introduction to AI and Startups • How has the advent of ChatGPT 3.5 impacted startups over the past year and half? • Business Planning: Benefits of using AI to help create your business plan. • Lead Generation: How can AI help generate effective sales communications for startups? • How can AI improve customer service for startups? • Using AI in Legal documents and Contracts • How can AI assist you in writing blogs and professional communications? • How can AI be used as a coach for setting goals and developing performance measurements? • The future of AI in business startups • Why is it crucial for startups to embrace AI to stay competitive? • Basic technical skills needed for using AI

Episode Sponsor: Little Jimmy’s Italian Ice *

Interview with Author and Behavioral Management Specialist James I. Bond

Can you turn your ordinary ideas, products and sales pitches into blockbusters of persuasion by using “brain science?” James I. Bond says YES! He’s the author of Brain Glue: How Selling becomes much easier by Making Your Ideas “Sticky.” (www.YesBrainGlue.com)

Besides being an author, James I. Bond is a leading behavioral management specialist, TEDx speaker, Score Counselor, and has appeared on many major news outlets. Brain Glue was a Publisher’s Weekly finalist for Best Business Book of the Year.

Subjects discussed in podcast include: • What exactly is “Brain Glue?” • The 14 natural triggers to activate emotion centers in your audience’s brain, where decisions are made • Examples of how to apply brain glue principles to influence your prospects • How can you create powerful slogans as part of the glue? • Can you improve business success by simply changing the names of your products or sales pitches? • How to achieve long-term sales and business benefit applying Brain Glue principles • Critical points to consider in succeeding with the principles of Brain Glue

Episode Sponsor: Lil' Bubba * LilBubba.com

[caption id="attachment_171095" align="aligncenter" width="696"] James I. Bond is the author of "Brain Freeze: How Selling becomes much easier by Making Your Ideas Sticky."[/caption]

Interview with Author, Money Expert and Podcaster Laura Adams

Over 80% of small businesses have just one employee — the owner. Does this sound like your business? That’s why it’s more important than ever for solopreneurs to protect their finances. Laura Adams is the best-selling author of Money-Smart Solopreneur – A Personal Finance System for Freelancers, Entrepreneurs, and Side-Hustlers. Visit LauraDAdams.com or Finder.com

Laura has been featured on most all major news outlets, including ABC, Bloomberg, CBS, FOX, the Wall Street Journal, Washington Post, and many more, and she hosts the top-rated “Money Girl” Podcast.

Subjects discussed with Laura Adams in podcast include: • Why do so many solopreneurs neglect the long-term well-being of their personal finances? • Retirement accounts in building a secure financial future • The financial challenge with insurance, be it health or life • Key ways to create a “self-employed benefits package” • What are first steps to shoring-up your personal finances with a benefits plan? • How to keep your benefits plan easy to administer • Financial considerations for early-stage versus late-stage start-ups • Tips on how to maintain a personal benefits plan over the long term

Episode Sponsor: Safety Technology * selfdefensemarket.com

We love entrepreneur success stories on the Home Business Podcast. And what’s there not to love in a business journey that began with a $25 thousand dollar loan from a loan shark? Meet Julie Roy (TheJulieRoy.com), best-selling author of The Multi-Million Dollar Mompreneur - Achieve Business Mastery, Uncommon Freedom and Legacy Wealth.

Julie Roy is an author, mom, wife, business owner, business mentor, speaker, podcaster and coach. Julie Roy shares takeaways from her journey to financial freedom and a fulfilling life. While offering insights and concrete action items to help anyone striving to propel their business too.

Subjects discussed in podcast include: • What inspired Julie Roy to write The Multi-Million Dollar Mompreneur? • The importance of beginning with the end in mind • Setting ambitious yet achievable goals • Maximizing your ROL— “Return on Life.” • How being a mother is integral to Julie’s sense of identity as a successful businesswoman • What’s fundamentally wrong with striving to balance work and family? • Harmonizing the demands of running a business and raising kids • Advice for aspiring entrepreneurs wary of giving up the steady income of a salaried job • Tips on cultivating connections • What is one thing a podcast listener should do tomorrow morning to be a better entrepreneur?

Episode Sponsor: Lil' Orbits

[caption id="attachment_170500" align="aligncenter" width="750"] Julie Roy, best-selling author of The Multi-Million Dollar Mompreneur.[/caption]

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Home-Based Business Start-Up Guide

Interview with Leading Advertising CEO Jeff Swartz

Are you ready to learn how Geofencing and other Digital marketing tactics can grow your business? Then let’s say hello to Jeff Swartz, CEO of Ethic Advertising Agency (www.ethic-ads.com). Jeff Swartz is also an advertising entrepreneur, ad tech creator, and Founder of Qujam. Established in 2014, Ethic Advertising delivers hyper-targeted digital advertising solutions. They’re ranked among the 50 best agencies in the U.S

[caption id="attachment_167824" align="alignright" width="400"] Jeff Swartz is CEO of Ethic Advertising Agency and an expert on Digital Advertising[/caption]

Subjects discussed in podcast include: • What exactly is Geofence advertising? • How can small businesses take advantage of GeoFence technology? • Good first steps to get started with geofence advertising • Qujam - the first do-it-yourself Geofence Advertising platform for small businesses. • What’s the latest on the of foundation of digital marketing - display banner ads? • Should you do Digital Audio Advertising? • Advice on Native Advertising • Using Search Engine Marketing (SEM) to rank higher in search results • Social media marketing on Facebook, Linked-In and Twitter • What are good ways to get started with video and video pre-roll • What is one thing a podcast listener should do tomorrow morning, to improve his or her digital marketing?

Episode Sponsor: City America * https://CityAmerica.com

[caption id="attachment_167826" align="alignleft" width="1000"] Jeff Swartz, CEO of Ethic Advertising Agency[/caption]

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Interview with Ann Lightfoot and Kate Pawlowski

[caption id="attachment_160570" align="alignright" width="300"] Ann Lightfoot and Kate Pawlowski are the Dynamic Duo behind Done ^ Done Home[/caption]

Do you want to learn more about the social media success secrets and BIZ-building story of this mother-daughter dynamic duo? Done & Done Home is a professional organizing and decluttering business owned by mother-daughter team Ann Lightfoot and Kate Pawlowski.

Whether getting ready to put your home on the market, managing an estate, preparing to move, or just in need of a thorough clear out – Ann and Kate’s multi-million dollar Done & Done Home (www.DoneAndDoneHome.com) handles it all.

Subjects discussed in podcast: • How their business was born when a friend needed help with a move • What started as a mother/daughter duo organizing closets and hauling trash has turned into a multi-million dollar business • Company business operation that currently employs 18 women • Their first online course successfully marketed through Facebook Ads • How they make Instagram work for sales and bringing in new clients • Capturing emails for a strong and responsive newsletter list • How they use Reels to grow their business • Any good family drama that drifts into their business? • What does the future hold for the business moguls behind Done & Done Home? • One thing a podcast listener should do tomorrow morning to improve his or her own business

Episode Sponsor: Little Jimmy’s Italian Ice * https://ItalianIce.net

The online competition for attention and engagement has never been more intense. And the rapid rise of Artificial Intelligence - AI - is exponentially increasing the challenge. To stand out from the crowd and compete, home business owners must get their business - and its brand - AI-ready.

Nothing is going to shock up our home business world more than Artificial Intelligence. And who better than Karen Tiber Leland to help get us ready for AI? Karen is founder of Sterling Marketing Group (www.SterlingMarketingGroup.com) and best-selling author of The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.

Karen has been interviewed by the Today Show, CNN, Fox News and Oprah. She has presented at TEDx and many well-known colleges.

Subjects discussed in podcast include: • What should any home-based business owner understand about AI? • A first AI step is to teach Google who you are • Seven straightforward steps to prepare a business brand for AI • Taking a fresh look at your target audience • Creating an abundance of online, high-quality content; and making that process easier • Success tips to monitoring your online reputation • How to “flip the focus” of your social media • More success tips to prepare your brand for AI • What is one thing a listener can do tomorrow morning to get ready for Artificial Intelligence?

Episode Sponsor: Lil' Bubba * https://Lilbubba.com

[caption id="attachment_159070" align="alignleft" width="500"] Karen Tiber Leland, founder of Sterling Marketing Group[/caption]

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On the Home Business podcast, we love entrepreneur success stories. James Rosseau hits that target. James Rosseau is a hip-hop media owner, CEO and author of the new book Success on Your Own Terms: 6 Promises to Fire Up Your Passion, Ignite Your Career and Create an Amazing Life. (www.jamesrosseausr.com)

James shares an inspiring blend of personal setbacks and triumphs, smart strategies, and lessons learned on his way from a North Philadelphia neighborhood to a Fortune 100 boardroom.

Subjects discussed in podcast include: • Being a Christian hip-hop media owner • Perspectives gained from being on a Fortune 100 boardroom • Inspiration behind authoring his book “Success on Your Own Terms” • Embracing your passion • Performing with progress versus perfection • Fulfilling the promise to “Parlay Your Platform” • Promoting with a purpose • Putting your success plans into action • One thing a listener can do to achieve success on his or her own terms

Episode Sponsor: Safety Technology * https://SafetyTechnology.org

[caption id="attachment_158732" align="alignleft" width="500"] Hip-hop media owner, CEO and author James Rosseau is a hip-hop media owner, CEO and author[/caption]

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Home-Based Business Start-Up Guide