Home Grown

Home Grown

By Marina Kowaleski & Sarah RubinBusinessMarketing
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Home Grown episodes

  • S1 E20: Tips to Outsource your Marketing Plan

    As real estate professionals, we need to be marketing gurus for ourselves and our businesses. However, this is where many people fall short and find it easier to outsource their marketing needs. In this week's episode of Home Grown, Marina and Sarah discuss their top tips to outsource your marketing, from social media, web, and overall branding strategy,  so that all of your efforts work together successfully. Tune in today!

    22 min
  • S1 E19: Trick or Treat

    It's spooky season, and things may not always be what they seem.🎃In this week's episode, Marina and Sarah break down some common "tricks" and misconceptions they see people fall into when it comes to your marketing strategy as a housing professional. Treat yourself with a quick listen, and be sure to subscribe!

    21 min
  • S1 E18: Make it Personal

    Have you struggled integrating your business into your personal social media profiles. Don't worry...SO HAVE WE! Join Marina and Sarah as they dive into the ways that they sprinkle business into their everyday postings to gain mindshare and remind people what they do, why they love it and how it impacts others. 

    24 min
  • S1 E17: 2020 NextGen Homebuyer Report

    Join Sarah and Marina as they dissect all the information in Cultural Outreach and National MI's 2020 NextGen Homebuyer Report. They'll provide a summary and their key takeaways as well as tips for how to utilize this information as your plan from Q4 and 2021. If you're interested in reading the entire report, check it out here. 

    31 min
  • S1 E16: The Social Dilemma

    Have you watched The Social Dilemma on Netflix yet? Join Sarah and Marina as they discuss the film and how you can apply all of the information provided to your business. 

    25 min
  • S1 E15: Adding Value

    When you're thinking about your marketing it's so important to think about adding value  to your prospects, clients and referral partners. Join Sarah and Marina as we dive into ideas on how to add value not just noise to an already crowded space. 

    17 min
  • S1 E14: It's All About Engagement

    When it comes to your digital marketing strategy, we often use terms like "engagement" and "algorithms." But what do these words really mean and how can they help you? 

    In this week's episode of Home Grown, Marina and Sarah share their top tips for using social media algorithms to your advantage to increase engagement and drive business. Be sure to subscribe, and tune in today!

    23 min
  • S1 E13: You Can't Cut Corners

    We know the housing market is HOT and it is tempting to cut some corners when it relates to your marketing. Unfortunately, cutting corners only hurts your brand. Tune in as Sarah and Marina dive into where you can absolutely NOT cut corners and where you may be able to take a shortcut or two. 

    18 min
  • S1 E12: Are you an InstaPro?

    With more than 1 billion active monthly users, Instagram continues to dominate as one of the top social media platforms, and a key marketing platform for housing professionals. 

    Do you use Instagram for your business? Marina and Sarah take a deep dive into Instagram this week, sharing their top strategies for housing professionals to photograph, post, engage, and get the most usage out of the platform. Tune in today!

    28 min

About Home Grown

From the publisher's feed

Growing your brand as a housing professional from the ground up