Home Service Business Coach With David Moerman

I break down the 5 exact steps I'd take to land my first 100 pressure washing customers if I was starting over today. At a $1,000 average job, that's a $100K business, built without leaning on paid ads. I walk through everything from setting up the basics and building a brand that means something to getting your local network talking, door knocking affluent neighborhoods, and packaging your services so you're never the cheapest quote.

Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truck

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I'm joined by Craig Jooste, who went from the exec team at 1-800-GOT-JUNK to co-founding a handyman franchise he grew to 37 units and sold. Now he's scaling Genie Senior Services to 60 territories. We break down what it takes to build a home service brand that runs without you, from a $3,100 average ticket and referral partnerships that close at 85% to running on about $5,500 a month in overhead and protecting your time as an owner.

Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truck

Where does your business actually stand? Take the free Growth Scorecard

I put Meta's AI agent to the test by asking it to get my windows cleaned, then watched it pick a company, fill out the estimate form, and land me a pricing email in under 5 minutes. From there I break down how homeowners are starting to find home service businesses going into 2027. We go from keeping your Google Business Profile complete and stacking Google reviews to showing real prices on your site, adding an online pricing calculator, and building an FAQ around the questions people actually ask.

Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truck

Where does your business actually stand? Take the free Growth Scorecard

I’m joined by Brandon Lazar, who spent 15 years running his own cleaning business before selling it in 2023 for $1.545M. He went from doing admin until 11 PM every night to running 3 locations and 2,500 jobs a year with 3 full-time VAs behind him. We break down how a VA can actually add revenue, from speed to lead and following up on every quote to client re-engagement, neighborhood discount days, and strategic partnerships.

Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truck

Where does your business actually stand? Take the free Growth Scorecard

I'm going solo this week to break down why so many home service business owners get stuck at $20K a month, right around the $180K mark where a lot of owners jump into our program. I walk through the 5 steps that got my own cleaning business past it, from getting off the truck and building a predictable lead pipeline to increasing your average ticket, tightening up your sales process, and building a team that runs without you.

Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truck

Where does your business actually stand? Take the free Growth Scorecard

I'm joined by Josh Latimer, who went from delivering pizza and living in a trailer park to building a window cleaning company doing $50K weeks and selling it to private equity. We break down why most exterior cleaning owners have a pricing problem, not a lead problem, from his FRAP formula and raising your average ticket to the "so that" question and the family systems that saved his marriage.

Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truck

Where does your business actually stand? Take the free Growth Scorecard

Joas Meier grew his painting business to 13 employees and around $700K, then cut his team in half the next year and hit the same revenue. We break down why a smaller business can be the smarter one, from niching down and saying no to good jobs to qualifying every lead in 3 questions and fixing your mindset before your systems.

Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truck

Where does your business actually stand? Take the free Growth Scorecard

I spent eight years systematizing my own cleaning business before exiting it, and I've now helped over 600+ exterior cleaning owners scale theirs. In this episode I break down why so many owners stall around $300K and what it takes to get past it, from taking deposits and getting back to leads within the hour to building a tight service area and preparing to hire your first true champion.

Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truck

Where does your business actually stand? Take the free Growth Scorecard

I'm joined by Jamie Hallman, who started Hallman Window Washing in 2018 charging $4 to $6 a window as a solo, part-time operator. Today he's at $15 a window with two full-time techs and had $130K booked before his season even started. They break down how to grow a window cleaning business the steady way, from raising prices for premium clients and running profitable two-person crews to launching a Christmas light company off warm leads and talking to your best clients before building service plans.

Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truck

Where does your business actually stand? Take the free Growth Scorecard

After 16 years running cleaning, painting, and Christmas light businesses and working with over 620 exterior cleaning owners, I can tell you hustle and muscle will only get you to about $150K to $200K. So I'm breaking down the 3 mindset shifts that got me off the truck, from doing less and putting your hours into marketing and sales to designing a business that runs without you and betting on yourself first.

Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truck

Where does your business actually stand? Take the free Growth Scorecard