People are living in tents on their own land. Others survive in trailers without water, power, or help. Zach Brown, CEO of the West Virginia Coalition to End Homelessness, joins us to expose the hidden crisis most Americans never see.

We talk about the lack of shelter beds, the rise in criminalization, the failure of mental health systems, and how one rural organization is building housing from the ground up — not waiting for someone else to fix it.

If you think homelessness is just an urban issue, this conversation will challenge everything you thought you knew.

This is rural homelessness. This is Ground Zero. This is West Virginia.

Homeless encampments are growing, and cities keep sending in police to clear them out, which only makes the crisis worse. But what if the real problem isn’t the tents, it’s the system? In this episode, we sit down with Iain De Jong for an unfiltered conversation about what’s really driving encampments, why shelters aren’t the answer people think they are, and how real solutions start with trust, housing, and human connection—not punishment.

This podcast episode is sponsored by Pulse For Good—an automated feedback system that helps shelters, clinics, and community programs listen to the people they serve. Learn more at: pulseforgood.com/invisible