What do Mandarin missions, luxury bed sheets, and AI have in common? Tyler Howells. In this episode, Jay sits down with the founder of Cozy Earth for an honest, hilarious, and no-BS convo about building a brand that actually lasts. Tyler shares wild stories from his early days, how perfectionism became his superpower, and what it takes to stay principled while the business world chases trends. If you’re into deep thinking, long games, or just love a good entrepreneurial origin story—this one’s for you.