If you’ve been ghosting your email list (or haven’t even started one), it’s time for a wake-up call.

Welcome back to This Is Not Your Hobby, the podcast for beverage business owners who are done guessing and ready to grow. In this second episode, host Julie Rhodes gets into another massively underutilized— but wildly effective— sales tool: email marketing.

Julie breaks down how to use her 3 R’s of Great Email Marketing—Relevance, Rhythm, and Relationship—to build an email strategy that actually sells… without annoying your audience or spamming their inboxes.

Whether you’re starting from scratch or trying to level up your current newsletter game, this episode delivers a smart, actionable framework to help you grow your list, create better content, and build brand trust through email.

💡 Spoiler alert: Email still has the highest ROI of any marketing channel. Yes, really.

Let’s stop winging it. Let’s get to work.

What you’ll learn in this episode:

• Why email marketing isn’t dead—it’s just been misused

• The 3 R’s of Great Email Marketing: Relevance, Rhythm, and Relationship

• How to start building and maintaining your recipient list (no shady tactics)

• Ways to use email as a sales tool, not just a megaphone

Best for:Owners and operators of beer, cider, seltzer, kombucha, spirits, THC, and non-alc brands who want to grow a loyal audience and drive real sales through email—without sounding like a robot.

Submit your bottlenecks here.