Throughout history, American presidents have had to communicate – with voters on the campaign trail and constituents once elected to office. Some have been better at it than others.

In a special President’s Day Weekend episode of the Flack Pack, we hear from Laura Petrolino, a communicator with a bent for history, about the PR lessons to be learned from 16, Abraham Lincoln.

George Washington taught us to always tell the truth, although there remains some question about his sincerity given the cherry tree episode. But this week, Petrolino tells us it is Lincoln’s lessons that go to the core of what we call the public relations.

Also, Jessica catches up with a Capitol Hill comms director to discuss his experience messaging three government shutdowns in two years; the Pack delivers a singing telegram; and Honest Abe makes a Buzzer Beater cameo as a Lego mini-figure!

Links:

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Four communications lessons from Abraham Lincoln

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