Let's be honest, how important is being committed to the truth? I'd say it is critical. Infact when you lie to a prospect you not only destroy your trust with a customer, you suck a bit of your soul out. Do this too often, and you will hate yourself, and everyone else will feel the same. What is the #1 rule about being in a sales career? Staying in the game. Don't get kicked out because you broke trust. We are going to talk about Honesty and Politicians, and one of the 12 rules for life.