Disappointed by the vegan cheese on offer, Mike Moore founded Honestly Tasty in 2018. Find out how he set about creating products like Bree, Shamembert and Blue and getting them listed with M&S, Ocado, Vegan Kind and independent specialists too. Mike explains how Honestly Tasty has scaled up, dealt with seasonal Christmas spikes, and funded and expanded production with savings, angels and two rounds of crowdfunding with Seedrs.

Find out more about Honestly Tasty, find a stockist or buy online at www.honestlytasty.co.uk.

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