Nancy Garrison, Co-Founder of Garrison Brothers Distillery joins me today from Texas to unveil her newest passion, a Bourbon Whiskey inspired for women, Honey Dew. Discover how she reaches and teaches women how to experience bourbon and GB's process for making Texas-style spirits!  Stay tuned for a live stream with Nancy and a female beekeeper.

Women have been led to believe that only some spirits are for them

Whiskey is a broad category, bourbon is a specific type of whiskey

Bourbon is the American whiskey, the highest-regulated spirit

The new oak barrel provides the bourbon with the sweetness and color

Wheat, not Rye

Add in rain collected on the farm to bring the proof down to 80

Central Texas and Burleson Honey partnership

A healthy family competition with Nancy and Dan Garrison

Cocktails? An old-fashion or add a splash of citrus but she prefers it ‘neat’

Marketing approach – starts with meeting the women in person and start the discussion

Women like to support women

Lady Bird Johnson Tribute

Community giving “good bourbon can change the world” public charity

Honeybees and the lack of women bee-keepers

https://www.instagram.com/queenbeegarrison/

Season 3, Episode 29

Garrison Brothers: 

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About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 

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