Christian Masset coaches founders to speak to the media, to investors and to their own teams. The new wave of AI founders is younger, he says, but it brings the same problem as every founder before it: they talk too much. One founder he has coached for almost two years used to drown investors in technical detail. Last week he said the absolute minimum, and the investor loved it. Augustin asks Christian how a one-man AI consultancy should position itself when everyone in AI says the same things. They also talk about AI safety and steering AI agents with the I Ching, how Steve Jobs rehearsed, Wittgenstein and reframing, and why curiosity is a better motivation than money.