Lori Yuhas is the founder and CEO of Marquee Brand Builders, a consultancy that helps business leaders solve problems using strategy, creativity and human understanding, which is a fancy way of saying her company helps leaders figure out how to get people to buy their brand’s product or service, over and over and again.
Lori grew up in Michigan, known to east-coasters as a state in the flyover zone. She went to Michigan State University and got a degree in Mechanical Engineering with some classes in Biomedical Engineering. She studied a lot and learned a lot, including things like how planes stay in the air, and how machines can be used to replace human limbs. Despite her engineering degree, her favorite classes were Renaissance Art, the Cultural Traditions of China and Physiology. Go figure.
After graduating from Michigan State, Lori worked for General Electric, where she got to practice and develop her leadership skills while learning how things like dishwashers and government satellites were manufactured. After four years at General Electric she went to the Wharton School of Business in Philadelphia where she studied marketing, strategy and entrepreneurial management … fancy-named classes that taught her things like business leadership, critical thinking and problem-solving, and how to start and run your own business. After Wharton Lori went into brand management and over a fifteen-year span worked for the companies Procter & Gamble, Clorox and eBay, and lived in Cincinnati, San Francisco and London, England. She left eBay to pursue a calling to write a fantasy-adventure book series for kids. Think Harry Potter without the magic, but with a big cast of quirky characters, cool other worlds, and lots of imagination. Her main character’s name is Austin Riley. His twin sister’s name is Annabelle. While Lori runs Marquee Brand Builders, she’s working on getting her books published so kids 11 and older … including high schoolers all the way up to parents … can read and enjoy them and get to know Austin and Annabelle as much as she’s enjoyed writing about them.