TIFF (To Inform Families First) was founded by Christine Olson, the mother of Tiffiany, a young woman killed in a traffic accident in 2005. Christine did not learn of this tragedy until 6 and a half hours after the accident happened.
Reflecting on Tiffiany’s accident and the agony it caused inspired Christine to ensure other families never need suffer the same situation. Christine dedicated her efforts to design an emergency contact database system that would allow law enforcement officers to instantly retrieve information needed to notify loved ones upon an emergency.
With the support of then Florida State Representative Bill Galvano (currently president of the Florida Senate), The Florida Department of Highway Safety and Motor Vehicles, and law enforcement agencies, a voluntary Emergency Contact Information program went into effect on October 2, 2006 in the state of Florida.
This Emergency Contact Information program is a highly effective way to enhance the lives of people, by providing contact information to law enforcement officers during critical emergencies, when every second counts.
The TIFF initiative is highly recognized outside the State of Florida and has received several awards. The Ash Institute at Harvard voted the ECI program one of the top 50 best government innovations.
Christine has recently undertaken a new initiative as part of TIFF. She is currently working on adding an emergency contact section to TIFF’s initiative to have contact information available for pet caregivers in the event of a medical emergency or accident so pets are taken care of.
BIO
Born in Milwaukee, WI Christine moved to Bradenton, FL in August, 2000 and has worked at the Rod and Reel Pier for the last nine years. She served on the board of directors for the Children's Memorial and Gardens, and volunteered at the Mote Marine Aquarium and Anna Maria Island Turtle Watch. She is a mother to Derek James Olson and Tiffiany, who went home to be with Jesus. On October 2nd, 2006 she founded TIFF's Initiative.