Hooked On Startups

Well-targeted and crafted digital marketing is key to business success nowadays. It allows you to reach a bigger audience while making sure they get your intended message. But this is more than just being visible on social media and constantly producing engaging content. Matthew Sullivan sits down with JP Clement, CEO of Boomtime, to discuss making digital marketing strategies more holistic and relatable. He explains what it takes to develop the right content that truly resonates with the people and the most important KPI factors to consider. JP also talks about bringing back the human aspect into digital marketing, emphasizing the best approach in choosing the appropriate person to stand as the face of your company.

Video content is a must when you want to promote and market your business. But not everyone has the skills to edit a good quality video. If you're looking to expand your marketing and content creation but not sure how, then VidChops is the solution you're looking for! VidChops is a flat rate video editing service for YouTubers, thought leaders, experts, or anyone looking to create videos online. In this episode, CEO Augie Johnston shares just how they're solving solutions for creators and why you should be investing in your content. Plus, he gives free tips on video content creation you can start applying immediately! Keep your ears glued to learn more!

The most important thing about marketing is trust. That is why marketers need to focus on building trust. No one is going to buy a product that has 1-star reviews or is from a sketchy merchant. With so many fake marketing gurus out there just waiting to take your money, trust is the name of the game. In this episode, Matthew Sullivan brings on Josh Elledge, the Founder of Up My Influence and host of a podcast of the same name. Today, they talk about building high-level relationships with your customers. Trust your customers, and don't beat them over the head with your marketing. Learn how to market correctly today!

Want to get into the world of e-commerce and launch your own Amazon store? You've come to the right place! Kirk Cooper is the CEO at Ecom Automation Gurus, where he helps business owners automate their Amazon store. There are pros and cons to launching your business on a major platform, and Kirk is here to break it all down. He shares his experience going from teacher and coach to making money in the eCommerce space. He gives tips from finding the right product to building a high-performing team. Tune in and get the info on how to optimize and scale your online business through Amazon.

Success never comes in a golden box with a red ribbon. So pay attention! Matthew Sullivan's guest in this episode is Ola Dantis, a real estate investor and entrepreneur. Ola shares with Matthew how paying attention to little things in your business can make you or break you. You have to understand what you're trying to achieve and what you need to get there. For Ola, two things matter most in his business: deals and capital. Join in the conversation to discover more instances when paying attention helped boost Ola's success.

Do you want to grow your existing company fast? Then you need to learn growth through acquisition. Matthew Sullivan's guest today is Kylon Gienger, the President at Acquira and Owner of Black Sheep Holdings. In this episode, Kyle talks with Matt about how you can grow exponentially when you buy multiple related businesses. Acquirers are a must to guide you through the process. You need to know the numbers, integrate yourself into an existing culture, and create positive change. If you want to know more about growth through acquisition, this episode's for you. Tune in!

There's a lot of things you can do to make money. Real estate is probably the most tax-advantaged way to do that. Matthew Sullivan sits down for a conversation with Shannon Robnett about cash flow and using blockchain technologies to bring liquidity to real estate investing. Shannon has been in the real estate industry for over 40 years. He has been involved from start to finish on over $250MM in construction projects covering the gamut from multi-family, professional office buildings to City halls, fire and police stations, schools, industrial and mini storage. He discusses his proven model and the results in considerable passive income streams for syndicate partners. He emphasizes that you've got multiple options for projects on the marketplace. Learn about those and listen to this episode!

Every entrepreneur aims to take a business to another level, providing them with bigger revenues and a wider reach. But achieving rapid growth is another challenge entirely. Doing so will certainly yield much more enticing results. Joining Matthew Sullivan is Alex Machuca, CEO of one of the fastest-growing mortgage broker companies, Lyncrest Media. He shares how thinking beyond logical reasoning and more into psychological solutions put his business to a different league. Alex also talks about his client relationship tactics, expansion plans, COVID-19 strategies, and techniques in working with third parties.

Are you having a hard time cracking the code for eCommerce? Enter Matthew Sullivan's guest, Tim Keen, a digital marketing expert and co-founder of Loop Club. With Tim's guidance and expertise, a skincare brand skyrocketed its business from $40,000 to $1.2 million a month in five months! If you join in the conversation and listen to Tim's advice, you too can elevate your online sales. Tim also discusses fatal mistakes companies make when they try to do marketing by themselves. Tune in and save thousands of dollars by relying on experts who've been there!

Don't wait for your competitors to define what you don't do. Every software has its failings and limitations. Tell your customers what you don't do to establish trust. Matthew Sullivan's guest in this episode is Sean Campbell, the CEO and Founder of Cascade Insights. Sean shares with Matthew how powerful it is to tell people that these are the audiences in specific areas you don't serve. Not only will it make your visitors' lives easier, but it will also attract the right clients. Don't miss out on this episode!