Welcome to the first edition of Victoria Means Business - our new series exploring the business, branding and future of women's basketball with Victoria Stinson.
Fresh from WNBA All-Star Weekend, Victoria takes us behind the scenes of one of the biggest weekends on the women's basketball calendar. From industry panels and creator events to athlete wellness conversations and networking opportunities, we discuss why All-Star Weekend has become so much more than just a showcase on the court.
We also dive into:
- Why the WNBA is thriving beyond basketball
- The importance of authentic brand partnerships and community-building
- What spaces like Unrivaled Coffee Club say about the future of fan engagement
- Meeting creators, founders and businesses investing in women's basketball
- The evolving conversation around athlete wellness, cannabis policy and player rights
Plus, Victoria shares her experience at the Minnesota Lynx game earlier in the week. We discuss Olivia Miles' impact, the Lynx's incredible chemistry and why this group looks like one of the league's most complete teams.
Whether you're interested in basketball, business or the future of women's sports, this episode takes you beyond the box score and into the conversations shaping the game.