TechBytes

Hooters' Digital Transformation: How Technology is Reshaping the Iconic Brand


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In this episode of the TechBytes podcast, Jeff Caplan, CIO of Hooters of America, discusses his transition from the payments technology industry to his current role, emphasizing how his background has been crucial in navigating the restaurant's digital transformation. Caplan highlights Hooters' modernization efforts, including technology upgrades and AI integration, as well as its strategic expansion into non-traditional dining outlets and a focus on enhancing customer loyalty through data-driven decisions.

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