We are delighted to be joined by Kosta Prodanovic, Senior Copywriter at Hootsuite, in a jam-packed episode about what's in store for social in 2023. This is definitely one to bookmark!

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Full Episode Details

Want to know the biggest social trends for 2023? Of course you do!

On this episode, we are joined by Hootsuite's Senior Copywriter, Kosta Prodanovic, who joins the show to discuss Hootsuite's 2023 Social Media Trends report.

Kosta dives into what's working on social this year and highlights some of the biggest findings, such as how smaller companies can poach creators, how the younger generation have changed how they search and the importance of customer service on social.

Head to the links below to find the report in full and make sure you save this one to refer back to!

In This Episode:

• 0:00 – Introduction

• 3:35 – Introducing Kosta Prodanovic

• 6:37 – Takeaways from Hootsuite's Social Trends Report 2023

• 14:06 – Did any trends surprise Kosta?

• 16:24 – Impetus for using social as search

• 20:00 – Social commerce and trust

• 25:24 – Customer service on social

• 30:44 – Kosta's tips for social pros

Resources

• Get the new State of Marketing report for free from Salesforce

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Hootsuite Social Trends Report 2023

• Find out more about Hootsuite

• Follow Kosta on Twitter

• Follow Kosta on LinkedIn

Visit SocialPros.com for more insights from your favorite social media marketers.