Does this sound familiar? You need to bring in more clients to your practice to increase your revenue, but you don’t know if the money and time you spend on marketing will bring the right results. That’s where performance marketing comes in. It’s a measurable, concrete way to drive new business to your practice. Performance marketing is a comprehensive term for marketing and advertising where you only pay when a certain action occurs. You set a budget and know exactly what you’ll get for that price. In this Section Cut interview, Hope Trory, founder of HOPEWORKSDESIGN, outlines the steps you need to take to build a performance marketing strategy and enjoy the benefits.

Interview Takeaways

• Invest in data-driven marketing
• Be proactive and save time
• Know your acronyms
• Calculate LTV
• Find out your CAC
• Generate brand awareness
• Increase website traffic and retarget
• Increase engagement and conduct lead generation
• Choose your digital channels
• Create, then measure
• Only pay for the actions you want
• Be confident in your ROI

Show Links

• Check out HOPEWORKSDESIGN 
• Connect with Hope Trory on LinkedIn or Twitter
• Connect with Joann Lui on LinkedIn or Twitter
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