Rolex has had wonderful commercial success.  Anything with the crown is selling out at ADs and grey-market pricing is well above insane.  But, what about the other brands?  In this episode, we take a quick gander at how this phenomenon, dubbed The Rolex Effect, has changed the way the watch market operates - we think for the better!  Many may sigh at how well Rolex has done, and many more fail to see how it's boosting watches as a whole across the board.  In this Hot Take, we explore this concept in a little more detail.