Join Michael Badelt from INTYA Creative as he explores turning mistakes into a success: How a small immersive scare attraction went from "Okay“ to "Oh Wow!!“

Hear about the sometimes surprising learnings made through the iterations and how those were incorporated back into the show to create an experience that was not just entertaining but had a hidden meaning that was engaging audiences even after the show was over. We will also look at some of the basics behind the emotional concept of fear, its applications and why creating a rather sneaky rollercoaster across the full emotional spectrum might actually be scarier than just going "Boo!"

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

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