Hosam Arab, Faraz Khalid, and Hisham Zarka started moving forward together in 2011. The three men founded Namshi, one of the first companies to provide an online lifestyle destination for fashion and beauty in the MENA region. Namshi revolutionized the way online retail was approached, offering fast delivery and easy returns in an age when that was anything but common. The three founders went their separate way in 2019 when Emaar fully acquired the company, with Hosam going on to found payment platform Tabby and Faraz and Hisham leveraging their Namshi expertise to shepherd e-commerce juggernaut Noon.