Tracy Nieporent is a Partner and Director of Marketing at the Myriad Restaurant Group. In this conversation, Tracy shares insights into marketing some of the city’s most iconic restaurants, the vital role of tourism, the history of Restaurant Week, and reflections on more than 30 years of Tribeca Grill. We explore the parallels between restaurateurs and professional athletes, the challenge of rebuilding after 9/11, the resilience required to survive in the restaurant industry, and what the future holds for Tracy.
https://www.thenycalliance.org/
https://www.instagram.com/thenycalliance/
TIMESTAMPS:
0:00 - Welcome Tracy Nierporent To Hospitality & Politics
4:34 - The Power of Marketing and Branding
7:45 - Modern Marketing In Social Media vs. Legacy Media
09:10 - The Origins and Impact of NYC Restaurant Week
14:40 - Tourism in NYC’s Economy
17:00 - Restaurants Act As A ‘Memory Machine’
21:20 - The Farewell At Tribeca Grill with Kenny Albert
25:00 - Common Traits Of Pro Athletes & Restaurant Owners
26:40 - Tribeca Grill - The Secret To Success
30:25 - Learning from Industry Veterans
33:25 - How Tracy Evaluates Restaurants - What Does Tracy Prefer?
39:56 - The Impact of 9/11 on the Restaurant Industry
45:41 - Reflections on Resilience and Family
48:33 - Tracy’s Future Plans and Final Thoughts
#newyorkcity #restaurant #politics #hospital #business #smallbusiness
https://www.thenycalliance.org/
https://www.instagram.com/thenycalliance/
TIMESTAMPS:
0:00 - Welcome Tracy Nierporent To Hospitality & Politics
4:34 - The Power of Marketing and Branding
7:45 - Modern Marketing In Social Media vs. Legacy Media
09:10 - The Origins and Impact of NYC Restaurant Week
14:40 - Tourism in NYC’s Economy
17:00 - Restaurants Act As A A ‘Memory Machine’
21:20 - The Farewell At Tribeca Grille with Kenny Albert
25:00 - Common Traits Of Pro Athletes & Restaurant Owners
26:40 - Tribeca Grill - The Secret To Success
30:25 - Learning from Industry Veterans
33:25 - How Tracy Evaluates Restaurants - What Does Tracy Prefer?
39:56 - The Impact of 9/11 on the Restaurant Industry
45:41 - Reflections on Resilience and Family
48:33 - Tracy’s Future Plans and Final Thoughts
#newyorkcity #restaurant #politics #hospital #business #smallbusiness