Most hotel restaurants fail for one simple reason.
They try to please everyone.
In this episode of Hospitality Reframed, Scot Turner sits down with Mark Hayton to discuss the transformation of The Manor House at Foxhills, one of the UK's most respected country club destinations.
Together they unpack the thinking behind creating Lomri, why Foxhills chose to move away from a traditional hotel restaurant, and how a bold concept has helped attract members back into the Manor House, increase repeat visits and bring new local diners through the gates.
More importantly, they discuss how successful hospitality projects are actually created.
From creating the right concept and involving operational teams early, to challenging assumptions, stress-testing ideas and building authenticity into every decision, this conversation offers practical lessons for hotel owners, operators and developers looking to create restaurants that genuinely perform.
If you're interested in hotel F&B strategy, restaurant concepts, hospitality design, destination dining, hotel food and beverage, or creating experiences guests actually remember, this episode is packed with insight.
Chapters
00:00 – Welcome to Foxhills and the story behind the club
02:40 – Why Foxhills never stops investing in the guest experience
04:15 – Why food & beverage is the glue that holds a club together
07:40 – The problem with the original Manor House restaurant
09:40 – Why the brief wasn't "refurbish the restaurant" but reinvent the Manor House
11:40 – Why Foxhills chose to be bold instead of playing safe
13:10 – Creating a collection of restaurants, not one restaurant
15:30 – Making multiple concepts work inside one building
18:20 – Why authenticity mattered more than curation
20:40 – How stories transformed the guest experience
22:10 – The moment Foxhills committed fully to the concept2
5:05 – The results after just three months: members returning and repeat visits
27:20 – How one restaurant started driving weddings, conferences and golf breaks
30:25 – Why the right consultant changes the outcome of a project
33:20 – The "premortem" exercise every hospitality project should use
35:05 – "Being bolder is more fun" — the biggest lesson from the project
36:45 – Why genuine hospitality always beats gimmicks
39:30 – Final reflections on creating places people genuinely enjoy
To learn more about Foxhills, visit their website https://www.foxhills.co.uk/
To visit Lomri https://www.lomri.co.uk/
And if you are thinking about a new food & beverage development and would like to know more about Auden Hospitality, visit our website https://www.audenhospitality.com/