Can you actually train someone to be a great salesperson? Or do they have to come by it naturally.

As the owner of a sales training company, you might assume I would say, OF COURSE you can train someone! But oddly enough, I am going to have to say no, I don’t think you can. 

Let me explain. I think there are a lot of different types of great salespeople. People assume in order to be a great salesperson you have to be very extroverted, the life of the party. And I know some great salespeople who fit that description. But I also know some really introverted, analytical salespeople who are also really successful. 

There are only three common traits that I have seen in all successful sellers. I have trained probably in the thousands of salespeople at this point in my career and when I think back about who I would personally hire to sell for me, I really can boil it down to three essential traits.