Our podcast guest is Elaine Sandoval, Corporate Director of Sales and Marketing with Pacific Hospitality Group. She shares a unique approach that her company took during covid by creating a client advisory board to ensure they stayed in touch with the changing business practices and needs of their clients. In this podcast we talk about how the idea originated, some of the details of setting it up and the valuable information and benefits they realized from the creation of this board.

Feel it. Face it. Feed off it!

Fear is the great equalizer between mildly successful salespeople and WILDY successful salespeople.   

We have all felt it when doing a drop-in on a business, making a presentation to the local Chamber of Commerce or picking up that Million Pound phone to make that prospecting call. Many salespeople allow this feeling to stop them from taking the required actions that will lead them to a new level of success. I will discuss how to understand your fears, control them, and use them to your benefit. Yes, as crazy as it sounds…you can learn to use that fear feeling in a positive way reach your sales goals and outsell your competition.

Feel it. Face it. Feed off it!

Fear is the great equalizer between mildly successful salespeople and WILDY successful salespeople.   

We have all felt it when doing a drop-in on a business, making a presentation to the local Chamber of Commerce or picking up that Million Pound phone to make that prospecting call. Many salespeople allow this feeling to stop them from taking the required actions that will lead them to a new level of success. I will discuss how to understand your fears, control them, and use them to your benefit. Yes, as crazy as it sounds…you can learn to use that fear feeling in a positive way reach your sales goals and outsell your competition.

Every year around this time I make my new year's resolutions - except mine end up as an 8 page excel spreadsheet. You might think I am crazy for doing this but I think you are crazy if you don't! In this podcast I talk about the hows and whys of goal setting.

"Who is Gitgo?"

In this podcast, we chat with Amy Infante, CEO of GitGo. Amy has been working with hotels sales teams for many years and she talks about how her organization was built to help hotels find revenue when they need it, how they need it.

"Adapt or Perish"

It may seem a little extreme, but research has shown that it isn't hunters or farmers who are the most successful sellers, instead, it is those who are able to adapt to what is needed. That is what we explore in this podcast.

Title - Repuation Marketing for Sales

Guest - Adele Gutman Milne with Aspire Reputation Marketing

For more than 10 years, Adele was able to keep her four hotels in the top ten on TripAdvisor - in New York City with over 500 hotels trying to take her spots. How did she do it? What was her "secret" - listen and find out!

Can you actually train someone to be a great salesperson? Or do they have to come by it naturally.

As the owner of a sales training company, you might assume I would say, OF COURSE you can train someone! But oddly enough, I am going to have to say no, I don’t think you can. 

Let me explain. I think there are a lot of different types of great salespeople. People assume in order to be a great salesperson you have to be very extroverted, the life of the party. And I know some great salespeople who fit that description. But I also know some really introverted, analytical salespeople who are also really successful. 

There are only three common traits that I have seen in all successful sellers. I have trained probably in the thousands of salespeople at this point in my career and when I think back about who I would personally hire to sell for me, I really can boil it down to three essential traits.

What tools can marketers provide to help the sales process?

Excerpt - Join us to hear how Erik Newton, the VP of Marketing for Milestone Internet focuses on creating unique knowledge to help his salespeople stand apart and provide clear value for their clients. Erik shares some great ideas and specific tools that hotel sales and marketing can work on together to accelerate the sales cycle.

Podcast – Aligning Sales and Marketing

This week’s guest - Stephanie Smith, Cogwheel Marketing

In this episode, Holly and Stephanie discuss not only why but how sales and marketing can better align in order to find new business and close more sales. These two departments – along with revenue management, need to join forces more often, but in good times often stay apart like separate islands. Now more than ever, alliances should be formed to ensure we are being as creative and streamlined as possible to find new sources of business, generate interest with the best audiences and eventually turn them into customers. 

You can reach Stephanie at [email protected]

and find her info at https://cogwheelmarketing.com