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Most websites perform very badly, and if they were buildings would be shut down or renovated. I'll discuss practical tips for evaluating the performance of a website including using the GTMetrx free tool, and ways to improve them. Importantly for PR, I share services which enable the provision of a virtual press office without any digital asset management skills in-house.

Vuelio, PressArea, and Cision are three big established providers of virtual press centres which can be integrated directly into a site and moreover offer distribution and media relationship management too. PressArea publishes their prices and start at a reasonable GBP395 per month for upto 500GB of storage.

Get the full episode here.

SPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.

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