Today's episode of Hosting With Heart Members Only features a recent chat I had with Michael Ofei, entrepreneur and founder of KindMark, an SEO consultancy for purpose-driven brands.

With a background in ecommerce, digital media, and marketing services, Michael is best known for the lifestyle brand he and his wife Maša built, The Minimalist Vegan.

Michael has a strong ethos of cruelty-free and sustainable living and works with businesses and team members who share this ethos. He believes in quality over quantity, both in consumption habits and our relationship with work. His vision for the KindMark team is to work no more than 25 hours per week and maintain balance in their lives, whether that’s spending time with family or participating in hobbies to fill up their tank.

Michael's insights and advice in this episode are incredibly valuable. He demystifies the world of SEO in a way that is clear and accessible, offering some super useful tricks and tips for hosts along the way. Please enjoy our chat today.

My guest today on this third episode of Hosting With Heart Members Only is Mia Fileman, an expert marketing strategist and founder of Campaign Del Mar. You'll love her hard hitting, no BS marketing expertise honed by 20 years in the industry.

She is a widely published writer for publications including Social Media Examiner, Mumbrella, Marketing Mag, Smart Company and Better Marketing.

She's also in the coming days about to kick-off another round of her wildly successful 'Nail Your Email Marketing Strategy' program, which she's generously offered the Hosting With Heart member community a 10% discount on.

All the details as to how you can sign up for this course will be supplied in the email blast about this podcast, but don't hesitate to reach out to either myself or Mia if you have any further questions.

In this second episode of Hosting With Heart's Members-Only podcast series, I'm delighted to talk about all things marketing for short-term accommodation hosts with Melissa Packham, an independent brand and marketing strategist based in Brisbane, Australia.

Mel is an experienced marketer with almost 20 years under her belt. She's managed household name fast-moving consumer goods brands like Campbells, Arnotts, Ice Break and OAK. 

She helps solopreneurs to medium-sized businesses find clarity in strategy so they can make decisions quickly and effectively, and create competitive advantage with a stand-out brand. Her vision is a world where brands are a force for good, with thoughtful foundations and meaningful strategy to guide them. 

When she's not advocating for brands that go beyond logos and ethical marketing, Melissa is a mama to one, plant mama to many, an 80s alternative music tragic and craft beer lover.