She left school at 15, sold vintage from a market stall at 14, and opened her first shop in Ibiza at 19 with €200 and zero backup plan. No investors. No loans. Just a vision and the relentless energy to build it.
In this episode, Annie Doble, founder of Annie's Ibiza — the brand with fans including Kate Moss, Zendaya and Taylor Swift and stores in Ibiza, London and New York — breaks down what it actually takes to build something real from nothing.
In this episode:
◼️ How Annie built a global fashion empire from €200 with no degree and no backup plan — and why starting with nothing was her biggest advantage
◼️ How her first employee has stayed for nearly a decade — and the leadership philosophy behind a team that never wants to leave
◼️ Why never going on sale and going direct to consumer built one of the most coveted fashion brands in the world
◼️ How avoiding wholesale gave her total creative freedom — while the industry's model fell apart
◼️ How she opened the New York store in 3 days and what it actually takes to pull off the impossible
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