In this episode of Hot Gossip, we sit down with Justin Gurland, founder of The Maze NYC, for a conversation that moves far beyond business strategy into the deeper territory of purpose, redemption, and what it truly means to create space for human connection.
Justin's story begins in the darkness of addiction at 25, when his sister's intervention became the catalyst for a complete life transformation. What followed was years of social work, building community in recovery spaces, and ultimately recognizing a gap that desperately needed filling: where do people who don't drink go to connect, celebrate, and simply be?
The Maze NYC is Justin's answer—an alcohol-free members club in New York City that's redefining what hospitality can look like when profit isn't the only bottom line. With Tom Colicchio's culinary team, a 2,600-person waitlist before opening, and a community-first philosophy informed by years of social work, Justin has created something that transcends the traditional restaurant or bar model.
We explore how his understanding of human connection—learned through guiding others through recovery—shaped every decision in building The Maze. From interviewing all 200 founding members personally to designing programming that prioritizes vulnerability and belonging, Justin's approach proves that the most successful hospitality ventures are those built on genuine care for the humans who walk through the door.
This conversation touches on the isolation epidemic, the role of third spaces in modern life, the courage it takes to build something that has never existed before, and why the best hospitality isn't just about picking up a dropped fork—it's about creating an environment where people feel safe enough to become themselves.
Timestamps:
00:19 Service and Sobriety
02:02 Alcohol Free Community
00:00 Meet Justin Garland
06:36 Origin Story and Rock Bottom
11:42 Family Intervention
13:34 Staying Sober in NYC
16:08 Mentor and Social Work Path
22:42 Connection as Medicine
24:50 Building the Maze Concept
27:11 Waitlist and Momentum
31:19 Founding Member Insights
34:05 Marketing Snowball Effect
36:25 Alignment and Pushback
38:17 Finding the Perfect Space
39:33 Tenant Chemistry Moment
40:07 Landing Tom Colicchio
41:59 Mocktails and Recovery Lines
44:27 Building the Food Concept
46:24 Fatherhood and Legacy
48:30 Hospitality Creates Community
50:12 Work Life Balance Reality
52:35 Events and Member Programming
55:48 Who Joins The Maze
57:38 Why Now and Future Expansion
01:04:17 Naming The Maze
01:06:19 Rapid Fire and Wrap Up
Connect with ROY Hospitality
Website: https://www.thisisroy.com/
Instagram: https://www.instagram.com/hospitablyroy/
Connect with Justin Gurland
Website:https://www.themazenyc.com/team/
Linkedin: https://www.linkedin.com/in/justingurland/
Instagram: @themazenyc