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Inside the World of Luxury Spec Home Development with Pacific Luxury Partners - Roy Lhanie and Morry Sade
Today we have on the show two friends , Roy Lhanie and Morry Sade who together make Pacific Luxury Partners which is a premier real estate development firm specializing in high-end, design-driven spec homes across Southern California.
Bios
Roy Lhanie
Roy is licensed REALTOR® since 2008, Roy is the driving force behind a top-producing team at Equity Union Real Estate. With deep roots in the San Fernando Valley and over $600 million in closed transactions. Roy leads a team of five agents out of Encino and Sherman Oaks, specializing in both the San Fernando Valley and Westside.
He earned his Bachelor’s in Communication Studies with an emphasis in Advertising from California State University, Northridge. He is married with 2 children.
Morry Sade
Morry Sade is a seasoned General Contractor with over a decade of experience in buying, selling, and remodeling real estate.
In 2007, Morry joined a leading low-voltage construction company, working on multimillion-dollar homes. The following year, he became a licensed real estate agent, and by 2009, he was recruited by one of the largest real estate development firms in the region and became a Senior Project Manager overseeing the development and remodeling of more than 1,000 properties.
Main Interview Topics:
1. Origins of the Partnership
• How did the two of you meet and decide to collaborate?
2. Vision & Philosophy of Pacific Luxury Partners
• What inspired you to launch a company focused on luxury spec homes?
3. Anatomy of a Luxury Spec Build
• What are the must-have features you include in every project?
• How do you decide on floor plans, finishes, and smart home integrations?
4. From Land to Luxury: The Full Process
• How do you identify the right lots or teardown opportunities?
• What’s your workflow from acquisition to final listing?
5. Understanding the Luxury Buyer
• What are some things high-end buyers care about that the average builder might miss?
• Do you build speculatively with a target buyer in mind, or do you let the product speak for itself?
6. Challenges & Learning Moments
• What has been the most challenging project you've worked on so far?
• Any stories of projects that didn’t go as planned and what you learned from them?
8. Building for Wellness & Longevity
• Are you integrating wellness-focused or sustainable elements in your builds?
• What are some healthy habits you both have to help you stay focused, healthy and functional?
9. Advice for Aspiring Developers & Agents
• What advice would you give someone who wants to break into luxury spec building?
11. Closing
• Where can listeners find you or learn more about your current listings and upcoming builds?
*How to contact our guests*
WEBSITE - https://pacificluxurypartners.com/
Brad Umansky's LinkedIn Profile
Brad Umansky's Book - Value Added: Successful Strategies For Listing & Selling Investment Real Estate
Please take the time to leave a review and subscribe to our Podcast! Thank you for Listening.
Episode Name: Hot Spotting Real Estate Podcast – Ep. #38 – Mike Tohikian
Today on the Hot Spotting Real Estate Podcast we will be chatting about ICSC Western Conference in San Diego, CA.
Please take the time to leave a review and subscribe to our Podcast! Thank you for Listening.
Today on the Hot Spotting Real Estate Podcast we will be chatting with Justin Bird
Justin Bird is a Principal of The Bird Group, A design-build firm out of Rancho Cucamonga, CA.
Topics Discussed
"Alessandra Wants to Know" segment of the show.
*How to contact our guests*
[email protected] – Justin Bird – Principal - Cell: (626) 862-1280
[email protected] – Gretchen Zalamea – Business Development Manager
www.BirdgroupConstruction.com
Please take the time to leave a review and subscribe to our Podcast! Thank you for Listening.
Episode Name: Hot Spotting Real Estate Podcast – Ep. #36 – Andy Giti
Today on the Hot Spotting Real Estate Podcast we will be chatting with Andy Giti
Andy Giti is Managing Partner at Slam Dunk Foods LLC a Big Chicken Franchise group
Topics Discussed
"Alessandra Wants to Know" segment of the show.
*How to contact our guests*
Contact [email protected] for site submittals.
Please take the time to leave a review and subscribe to our Podcast! Thank you for Listening.
Hot Spotting Real Estate Podcast – Ep. #35 – Alexis Volen
Today on the Hot Spotting Real Estate Podcast we will be chatting with Alexis Volen
Alexis Volen is COO of CIRE Equity.
Topics Discussed
"Alessandra Wants to Know" segment of the show.
How to contact our guests:
Alexis Volen - [email protected]
LinkedIn - https://www.linkedin.com/in/alexis-volen
www.cireequity.com
Please take the time to leave a review and subscribe to our Podcast! Thank you for Listening.
Show Notes Episode #34 – Guest Name
Episode Name: Hot Spotting Real Estate Podcast – Ep. #34 – Kien Tsoi
Today on the Hot Spotting Real Estate Podcast we will be chatting with Kien Tsoi.
Kien Tsoi is Director of Real Estate at the Dollar Tree/Family Dollar.
Topics Discussed
"Alessandra Wants to Know" segment of the show.
*How to contact our guests*
Kien Tsoi – [email protected]
www.dollartree.com
https://www.familydollar.com/
Please take the time to leave a review and subscribe to our Podcast! Thank you for Listening.
Today on the Hot Spotting Real Estate Podcast we will be chatting with Kristin McCann.
Kristin McCann is the Vice President at Elevate Retail Group.
Topics Discussed
"Alessandra Wants to Know" segment of the show
*How to contact our guests*
Kristin McCann – [email protected]
LinkedIn Page – Elevate Retail Group
Please take the time to leave a review and subscribe to our Podcast! Thank you for Listening.
Today on the Hot Spotting Real Estate Podcast we will be chatting about ICSC in Las Vegas.
Topics Discussed
1. Mike gives some insight about ICSC, the annual Las Vegas convention, and what the show entails.
2. Mike talks about listener feedback about the show along with things that could potentially change for future ICSC shows.
3. Mike gives important feedback for new brokers on how to properly network.
4. Mike shares information on how to be prepared for any future pitches.
5. Mikes talks about positive feedback regarding ICSC.
*How to contact Hot Spot Properties*
Mike Tohikian – [email protected]
Please take the time to leave a review and subscribe to our Podcast! Thank you for Listening.
Today on the Hot Spotting Real Estate Podcast we will be chatting with Motti Farag.
Motti Farag is a Commercial Real Estate Broker at Strategic Retail Advisors.
Topics Discussed
1. Motti shares how he got his start in commercial real estate and he got in front of the right people to get into the industry.
2. Motti shares on why decided to make the switch from CBRE to SRA.
3. Motti discusses the challenges with low vacancy in retail commercial real estate and some forecasting insights.
4. Motti shares some of his inventory located in Orange County and the Inland Empire.
5. Motti shares information on ICSC Next Gen, a real estate event occurring in Newport Beach on June 15th.
"Alessandra Wants to Know" segment of the show
*How to contact our guests*
Motti Farag – [email protected]
Motti Farag’s LinkedIn
Register for NextGen on June 15th
Please take the time to leave a review and subscribe to our Podcast! Thank you for Listening.
In today's Hot Spotting Real Estate Podcast we'll be chatting with Jay Fox.
Jay Fox is the Vice President & Business Developer at Menemsha.
Topics Discussed
"Alessandra Wants to Know" segment of the show
*How to contact our guests*
Jay Fox – [email protected]
Jay Fox’s LinkedIn
Menemsha Solutions Website
Please take the time to leave a review and subscribe to our Podcast! Thank you for Listening.
From the publisher's feed
The Hot Spotting Real Estate Podcast is a bi-weekly podcast that talks about all things Real Estate with a splash of Real-Life topics. The podcast's main emphasis is Commercial Real Estate. The…