Fielding calls from customers who may not meet your basic, minimum requirements might be a hassle. But how you handle those calls directly affects your reputation and the potential to earn that customer's business somewhere down the road. Giving them a brief "no" and ending the call is not the proper way to grow your business, nor does it match what we advertise - that we are here to help people in all types of situations. So, what should you do if this happens in one of your sales calls? Spend the next 14 minutes learning what we should do and WHY we should do it differently.