Elevate with C&M Coaching

Are you struggling to get your team to call your internet leads? Yes, I can't believe I just typed that question (and you may hear some frustration in my tone: sorry, not sorry), but I keep hearing that sales are exclaiming "no one answers their phones. Calling is pointless". I bet they just aren't doing it right, in fact, our own independent research proves they aren't doing it right. So in this podcast, let's address the contact rates you should expect based on response time, and I will provide some tips to help you manage your team effectively. Whether it be following a script or a new process in general, there are ways to increase your success when rolling out a new process or training program.

Internet, inbound, and walk-in are all leads. How do we put together a good follow-up process and schedule? As promised, here are my tips for success in these areas.

Most of the time we say things without even thinking about the impact our word choice has on the goals we are looking to accomplish. However, phrasing things weakly to a customer can have several negative psychological effects, often resulting in a less favorable outcome for both the customer and the business. This podcast will explore how weak verbiage can impact Collections, Sales & Service. I will also review how you can turn it around to positively impact each respective department.

Settle in, this is my longest solo podcast, packed with details.

Ginger Lauderman, a Byrider Collections manager for 13 years, and Coaches Jim & Michelle Rhoads from White Hat Way will be joining me to discuss the importance of customer service in collections calls. We will play a few calls, and share LOADS of tips and tricks to help in every aspect of collections calls. Don't miss it!

Using a customer's tax refund to help with the cost of a vehicle has been popular for years! It is one of the easiest ways to draw traffic into the dealership at this time of year. Bill Neylan from Tax Max joins us to talk about how their program works, how customers can benefit from the service, and about their new product that makes things even easier for the dealer! Listen long enough and you will get a coupon code for 40% off their regular price for their VIP Package.

We are all in this business to help customers get quality vehicles, using a service like this can help you grow your sales and improve customer service by providing flexible options for down payment. Listen to this episode and see what Tax Max is all about!

We will also discuss the upcoming BHPH United Conference in 2024 at the Bellagio in Las Vegas! 

People love to tell me how they handle their calls versus how I suggest handling them. I am always interested to hear what works for dealers, and if there is a better way I will absolutely adopt it. I love learning and I am well aware there is more than one right way to do something, but is it always better? In this episode, I will play a competitor call that we were requested to make into a dealership. You can hear some of the different techniques this store uses on customers and my professional opinion on them. Then you can decide for yourself which way is better.

EXPLOSIVE EPISODE!! Anamaria Beck joins us on this episode to talk about all things marketing, including call quality, handling lead responses, Facebook paid ads vs. boosting ads, tag lines for BHPH marketing and even posting tips to generate more traffic to your website! DO NOT miss this episode of 2 spicy experts cooking up FREE training and tips! WARNING: We created this episode to light a fire in your belly to make changes that will positively impact your business, so - be prepared!

Join us as we chat with Tommy Brandis about handling internet leads, call quality, down payments, and the upcoming MidAtlantic IADA Conference and its soon-to-be-reforming Dealer 20 Groups. See you in ATLANTIC CITY September 24th - 26th!

https://www.midatlanticautodealersunited.org/2023-convention

There are lots of excuses we have heard over the years as to why an account didn't get verified, but I have never heard one that was actually a good reason. It takes seconds to do and it protects everyone involved, the collector, the customer, and the company. So, let's talk about what you should verify and how to get it done. Trust me, it will be a huge benefit to your collectors once the customer buys in!

NIADA's Bill Elizondo joins us to talk about NIADA 20 groups and the upcoming NIADA convention June 19th- June 22nd at the Wynn in Las Vegas. Check out this session to learn more about Bill, his morning routine, Dealer 20 groups, and the convention! Jam packed episode!!