In this compelling episode of Hotel Moment, Karen Stephens welcomes Neil Braude, Chief Operating Officer of Imperial London Hotels, for a deep dive into how independent family-owned hotels can thrive through strategic technology adoption while preserving the human elements that make hospitality special.
Neil brings 16 years of diverse hospitality experience, having worked across South Africa and London in both branded and independent environments. His current role overseeing seven properties with 3,500 rooms in central London's Bloomsbury area provides unique insights into managing at scale while maintaining boutique sensibilities.
What you'll learn:
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Family business advantages: Neil explores how 187 years of single-family ownership across seven generations creates unique operational advantages, from long-term thinking to genuine care for both staff and guests. The company's philosophy that "we don't run seven hotels, we run seven buildings — it's only when we put people inside that they become hotels" drives every decision.
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Technology as staff enabler: Discover how Imperial London Hotels is implementing technology not to replace staff, but to free them for higher-value activities. Neil shares their strategic PMS rollout designed to reduce training time from 40 hours to 5-6 hours while providing intuitive interfaces that new generation workers can master quickly.
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AI and operational efficiency: Learn about Neil's "obsession" with AI and how it's being used to eliminate redundant work, improve reporting capabilities, and enable faster decision-making. He shares practical examples of how AI can transform routine tasks while emphasizing the importance of staff education and adoption.
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Omnichannel guest experience: Neil explains their approach to reimagining check-in as an omnichannel experience, allowing guests to choose self-service options while ensuring human interaction remains available for those who prefer it. This strategy transforms administrative tasks into genuine hospitality moments.
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Economic resilience strategies: With London facing 17% payroll increases over two years and challenging market conditions, Neil shares how independent hotels can navigate economic uncertainty through operational efficiency and strategic technology investment.
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Change management: Drawing from experience managing acquisitions and major technology implementations, Neil provides insights on leading teams through transformation while maintaining morale and service standards.
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Connect with Neil Braude here:- LinkedIn
- Imperial London Hotels
Connect with Karen Stephens here:Follow the podcast here:Episode Highlights:
[00:12] Technology enhances human value - Neil's opening philosophy: "It's not about removing staff at all, but it's about letting those people do other stuff that adds more value to the business, whether it's talking to guests, being in front of guests."
[02:45] Family ownership creates unique culture - Neil explains the advantages: "I genuinely think we have the nicest owners in hospitality. We don't actually run and manage seven hotels. We only run and manage seven buildings. It's only when we put the people inside that they become hotels."
[11:54] Technology solving labor challenges - Neil describes their PMS strategy: "The reason to move and the product that we chose was really about a product that's simple to use, easy to train on, reduce that training time from forty hours to proficiency to a receptionist to probably closer to five or six."
[12:51] Redefining hospitality tasks - Neil challenges traditional thinking: "In hotels, we tend to have this obsession that a check-in is hospitality. But in my mind, asking for a credit card or passport and getting someone to sign a contract is more akin to buying a house than it is to hospitality."
[17:27] AI adoption philosophy - Neil shares his perspective: "I don't think AI will take your job, but people who know how to use AI will because they'll just be more efficient. They'll be able to get things done quicker."
[19:35] Data driving decision-making - Neil addresses industry challenges: "AI will teach people the value of data, where I think in hospitality, because data's been so hard to get, we're not particularly good at using it."
[26:35] Embracing failure for innovation - Neil's closing advice: "Don't be scared of failing. If we're not pushing hard enough as an industry, if we're not failing, we're probably not pushing hard enough."
Chapters:
00:00 - Intro
01:31 - Neil's background and Imperial London Hotels overview
02:45 - Family ownership advantages in hospitality operations
04:21 - Bloomsbury location strategy and competitive dynamics
06:01 - Career journey from South Africa to London COO role
08:25 - Current economic challenges facing London hospitality
11:20 - Technology as solution to labor shortages and cost pressures
14:05 - Modern PMS implementation and intuitive user interfaces
15:30 - Omnichannel guest experience and digital transformation
16:29 - AI adoption and staff education strategies
19:09 - Data-driven decision making vs. gut instinct in hospitality
21:15 - OTA relationships and guest ownership philosophy
23:31 - Growth strategy and major refurbishment projects
25:15 - Managing multiple major projects simultaneously
26:35 - Final advice on embracing failure and innovation
If you enjoyed this episode, don’t forget to subscribe, rate and review it on Spotify and Apple Podcasts. Instructions on how to do this are here.
Hotel Moment Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Shannon Knapp, CEO of Leading Hotels of the World (LHW), Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Carlo Del Mistro, Chief Digital Officer of Ennismore, Jason Pirock of Springboard Hospitality, and many more.
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If you'd like to be a guest on an upcoming episode of Hotel Moment, we'd love to hear from you! Our podcast reaches thousands of hospitality professionals worldwide, and we're particularly interested in perspectives on:
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