IHG and Marriott look to grow conversions in their pipeline. IHG has cut its system fund charges, to enhance its attractiveness, as Marriott teases a new midscale brand designed specifically to encourage conversion signings. Spanish investor Azora has accelerated its long planned push in to hostels - who else will be challenging them in the market? And as there are signs of the hotel investment market defrosting, will it turn into a real melt?