They'll share with us the in-app communication experiments they are developing to enhance the overall user experience for Hotjar users. Explore the impact of product marketing on shaping their product roadmap, enabling users to access new features, and guiding the product team in creating solutions that resonate with user needs.

Quotes from this episode

“We want to ensure that what we are actually building is of value to our users.”

Shownotes

[5:54] - What is Hotjar?

[7:26] - In-app communications for support and facilitating new user engagement

[9:50] - Adoption of new features

[12:25] - Origin of the Appcues flow idea

[15:13] - Performance of response rates

[16:21] - The team's process in creating a new user experience using Appcues

About Mike Cullen

Mike is a seasoned product marketing professional with a decade of expertise in B2B SaaS. Proficient in cultivating a deep understanding of customer needs and strategically positioning products. Successfully launched multiple SaaS products, overseeing all aspects of go-to-market and comprehensive marketing strategy.

About Sarah Metcalf

Sarah's journey into tech marketing involved roles as a historian, customer service representative, and nonprofit volunteer manager. This diverse experience has enhanced her skills as a storyteller, researcher, customer advocate, colleague, and leader.

About Mark Jack

In the last ten years, he has cultivated a varied set of skills in marketing and design, encompassing various performance marketing channels, support functions, and leadership positions.

Hotjar:

• https://www.hotjar.com/

Appcues:

• https://www.appcues.com/