Product Adoption Academy by Appcues

From discussing the collaborative process behind its creation, to delving into its implications for mobile apps and activation rates, Theo breaks down the checklist's components. Additionally, we emphasize the importance of aligning onboarding strategies with product goals to enhance user motivation and decrease churn rates. Tune in for insights on optimizing user experiences and driving product success.

Quotes

“I was really laser focused on creating something that will help founders that I work with and give something actionable.”

Shownotes

[1:37] How did they build this onboarding checklist together?

[2:51] Onboarding for mobile apps and activation rates

[6:11] Theo breaks down his onboarding checklist

[9:00] Understand the goals of your product to increase motivation and decrease the motivation

[11:52] Which of the following checkbox do Theo wants to achieve in his checklist?

About Theo Ohene

Theo is an experienced advisor and marketer specializing in startups and scaleups. With over 11 years of experience, he has worked with various companies including Abaka, Republic, and Amazon AWS.

Theo provides guidance to CEOs and marketing leaders on growth strategies, conducts team training sessions, and manages growth initiatives for teams.

Resources

Growth Roadmaps

Theo on Linkedin

In this episode, you'll discover:

"What's new" explained: Learn about AWeber's new feature.

Real-time guidance: Get in-the-moment insights for email marketing.

Unlock more features: Discover AWeber's hidden gems easily.

Become an email pro: Learn how to promote features & boost success.

Whether you're a seasoned email marketer or just getting started, this episode offers valuable insights and actionable strategies to take your email marketing to the next level.

Don't miss this opportunity to gain a competitive edge in the ever-evolving world of email marketing!

Quotes:

"We've gotten some very useful feedback every time we use the "what's new" button. We've gotten feedback to make it better, even positive feedback that we can promote other features to our users."

Show notes:

[2:12] Highlight new functionality to people

[2:20] The "what's new?" button and its best features

[2:40] One of the best way to promote new features

[5:00] Getting in the moment feedback and information from users

[6:27] New learnings that they got from creating the “what’s new” modal

About Chris Vasquez

Chris collaborates with a team comprising product managers and UX/UI designers to develop tools and experiences catering to entrepreneurs, bloggers, podcasters, and various small businesses, facilitating remarkable connections with their audiences. His enthusiasm lies in recognizing and nurturing the exceptional abilities within product individuals, whether transforming them into adept data analysts or inventive prototyping experts.

AWeber

Chris Vasquez on LinkedIn

Today we are joined by the founder of Growthmates and former Head of Growth Product Design at Miro, Kate Syuma. Kate will give us a walkthrough of the different onboarding phases and how you can leverage them to attract more users to your product.

Quote

“The product and the first experience should help them get the value of the product.”

Show notes

[1:57} What did user onboarding look like years ago?

[4:05] Importance of using a clean sign-up flow

[5:10] Testing multiple versions in onboarding

[7:09] User onboarding on the “hyper growth” phase

[9:55] Adding the human touch is important

[14:45] Growth at scale

[18:49] An easy way to let people use your

[20:50] Kate's tips to improve your onboarding flow

About Kate Syuma

Kate is a Growth Advisor with a lot of expertise in building products that combine great user experience with a real business impact. She previously worked with Miro for six years, passing through company growth from Startup to Business at Scale.

Resources

Miro

Growthmates Podcast

Kate Syuma LinkedIn

www.onboard.report

Discover the secrets to making your product stand out. In this solo episode, Ramli shares strategies on effectively communicating your product's unique value, from tackling increased competition to delivering quick value to new users.

Learn practical tips, including financial statement audits and a user onboarding template. Tune in to boost your market positioning and stand out in the competitive business landscape!

Quotes from the episode

"In the first 15 seconds, new users are lazy, vain, and selfish."

Resources

Appcues

Appcues Audit Template

Email Ramli: [email protected]

They'll share with us the in-app communication experiments they are developing to enhance the overall user experience for Hotjar users. Explore the impact of product marketing on shaping their product roadmap, enabling users to access new features, and guiding the product team in creating solutions that resonate with user needs.

Quotes from this episode

“We want to ensure that what we are actually building is of value to our users.”

Shownotes

[5:54] - What is Hotjar?

[7:26] - In-app communications for support and facilitating new user engagement

[9:50] - Adoption of new features

[12:25] - Origin of the Appcues flow idea

[15:13] - Performance of response rates

[16:21] - The team's process in creating a new user experience using Appcues

About Mike Cullen

Mike is a seasoned product marketing professional with a decade of expertise in B2B SaaS. Proficient in cultivating a deep understanding of customer needs and strategically positioning products. Successfully launched multiple SaaS products, overseeing all aspects of go-to-market and comprehensive marketing strategy.

About Sarah Metcalf

Sarah's journey into tech marketing involved roles as a historian, customer service representative, and nonprofit volunteer manager. This diverse experience has enhanced her skills as a storyteller, researcher, customer advocate, colleague, and leader.

About Mark Jack

In the last ten years, he has cultivated a varied set of skills in marketing and design, encompassing various performance marketing channels, support functions, and leadership positions.

Hotjar:

• https://www.hotjar.com/

Appcues:

• https://www.appcues.com/

This roadmap guides your team back to the essentials, helping you focus on your product vision and prioritize goals for desired outcomes. Today, Andrea will share actionable steps and proven examples to set your momentum in the right direction!

Quotes from this episode

"If we align this organization with user behaviors, not only will it enable us to create really great products, but it will also make them valuable."

Show notes

[2:15] How do people fall into the product momentum gap?

[6:19] How can the product value creation plan help businesses?

[7:38] Inevitably, all product-change behaviors

[8:50] The value creation product pyramid

[13:51] Understanding use cases

[18:04] Assumptions are not just between customer and company, but even within the company itself.

About Andrea Saez

Andrea, with over ten years of experience connecting products with customers, is a product marketing expert. She's collaborated with startups like ProdPad, Airfocus, and Trint, shaping strategies and promoting cross-team collaboration. Andrea is a respected advocate for top-notch product roadmapping, sharing her insights as a speaker and writer in the product community.

Resources:

• Andrea’s LinkedIn
• Product Momentum Gap by Andrea Saez and Dave Martin
• Product VCP Toolkit
• Product Value Creation Plan Slides
• Product Value Creation Plan PDF

Anna will not only share insights but also dispatch invaluable tips to empower your team and foster alignment across organizational tiers, ensuring the success of your next product launches.

Quote from this episode

“Collaborate as early and as often as possible. And ask questions more upfront so you can be more successful along the line.”

Show notes

[1:09] Appcues’ product marketing roadmap

[3:17] Empowering your team members during product launches

[5:04] Navigating go-to-market templates

[6:58] What happens when you don’t have a tiering system?

[9:19] Enabling your team to help you make a bigger impact

[12:54] Get alignment with tiers within your organization

[13:35] Anna’s tips on how to make your product launches more successful

About Anna Casey

Anna is a dynamic product marketing executive boasting ten years of expertise in strategic planning, copywriting, and impressive go-to-market execution. With a knack for crafting exceptional marketing content, she empowers teams for success and creates customer experiences that truly captivate.

Meet Yaakov Carno, the founder of Valubyl, a PLG consultancy firm that optimizes your onboarding flow to help you boost your self-serve revenue by increasing activation. He's an expert in product-led growth, helping companies achieve predictable and scalable revenue. Yaakov's top tip for onboarding: optimize empty states by populating them with checklists and straightforward tasks or messages, much like Notion does. If you'd like to delve deeper into his onboarding strategies, make sure to listen to this episode.

Quotes from this episode

"Thinking for users, allowing them to be creative and also get a sense of how much more of what they can be doing is super essential in today's world."

"Delightful moments come with a great product experience."

Show notes

[1:49] Defining activation vs. Adoption

[4:13] What are the steps in activation?

[6:05] Products that illustrate the "bite-size approach to onboarding"

[8:49] What are the elements that make up a great "empty state," and why is personalization important?

[14:31] The importance of having a template

[16:12] The creation of the first template gallery database

[16:30] Leveraging user-generated content

[24:41] How is Notion a perfect example of an empty state?

About Yaakov Carno

Yaakov Carno, the visionary behind the PLG consultancy firm Valubyl and a trusted advisor at RKVST, Inc., is a seasoned figure in driving product-led growth strategies. With his guidance, businesses attain sustainable and scalable revenue streams. Yaakov's distinguished career includes pivotal roles as a sales and marketing leader at GoRetro and Acumen.io.

Welcome to the new show, Product Adoption Academy!

If you've been in the SaaS space for some time, you're probably all too familiar with these problems:

❌ Free accounts don’t convert to paid nearly as often as you would like.

❌ A large chunk of users never experience the full value of the product.

❌ Tons of free accounts get opened, but the users disappear and never fully activate.

Product adoption is hard! Why?

And that’s because today’s users don’t have the time (or the patience) to try and figure things out by themselves.

They expect things to be intuitive. Easy. And fast.

Which means that even if you have a brilliant product, product-market fit, and the sexiest UI...

If your onboarding is anything less than silky-smooth, your users will quit before ever achieving those mind-blowing “Aha!” moments.

So the goal of this show is to help you craft lovable product experiences. I talk to product, design, growth, and marketing experts who will share two things:

1. a proven product adoption strategy, framework, tactic, or template

2. an inspiring user experience example that they've seen or they're working on.

I can't wait to share the upcoming episodes! Make sure to smash that Follow button on your podcast player or hit the subscribe button youtube.

You can also subscribe to my newsletter or check out free certification courses at productadoption.academy.

See you soon!