From discussing the collaborative process behind its creation, to delving into its implications for mobile apps and activation rates, Theo breaks down the checklist's components. Additionally, we emphasize the importance of aligning onboarding strategies with product goals to enhance user motivation and decrease churn rates. Tune in for insights on optimizing user experiences and driving product success.

Quotes

“I was really laser focused on creating something that will help founders that I work with and give something actionable.”

Shownotes

[1:37] How did they build this onboarding checklist together?

[2:51] Onboarding for mobile apps and activation rates

[6:11] Theo breaks down his onboarding checklist

[9:00] Understand the goals of your product to increase motivation and decrease the motivation

[11:52] Which of the following checkbox do Theo wants to achieve in his checklist?

About Theo Ohene

Theo is an experienced advisor and marketer specializing in startups and scaleups. With over 11 years of experience, he has worked with various companies including Abaka, Republic, and Amazon AWS.

Theo provides guidance to CEOs and marketing leaders on growth strategies, conducts team training sessions, and manages growth initiatives for teams.

Resources

Growth Roadmaps

Theo on Linkedin