This roadmap guides your team back to the essentials, helping you focus on your product vision and prioritize goals for desired outcomes. Today, Andrea will share actionable steps and proven examples to set your momentum in the right direction!

Quotes from this episode

"If we align this organization with user behaviors, not only will it enable us to create really great products, but it will also make them valuable."

Show notes

[2:15] How do people fall into the product momentum gap?

[6:19] How can the product value creation plan help businesses?

[7:38] Inevitably, all product-change behaviors

[8:50] The value creation product pyramid

[13:51] Understanding use cases

[18:04] Assumptions are not just between customer and company, but even within the company itself.

About Andrea Saez

Andrea, with over ten years of experience connecting products with customers, is a product marketing expert. She's collaborated with startups like ProdPad, Airfocus, and Trint, shaping strategies and promoting cross-team collaboration. Andrea is a respected advocate for top-notch product roadmapping, sharing her insights as a speaker and writer in the product community.

Resources:

• Andrea’s LinkedIn
• Product Momentum Gap by Andrea Saez and Dave Martin
• Product VCP Toolkit
• Product Value Creation Plan Slides
• Product Value Creation Plan PDF