Meet Yaakov Carno, the founder of Valubyl, a PLG consultancy firm that optimizes your onboarding flow to help you boost your self-serve revenue by increasing activation. He's an expert in product-led growth, helping companies achieve predictable and scalable revenue. Yaakov's top tip for onboarding: optimize empty states by populating them with checklists and straightforward tasks or messages, much like Notion does. If you'd like to delve deeper into his onboarding strategies, make sure to listen to this episode.

Quotes from this episode

"Thinking for users, allowing them to be creative and also get a sense of how much more of what they can be doing is super essential in today's world."

"Delightful moments come with a great product experience."

Show notes

[1:49] Defining activation vs. Adoption

[4:13] What are the steps in activation?

[6:05] Products that illustrate the "bite-size approach to onboarding"

[8:49] What are the elements that make up a great "empty state," and why is personalization important?

[14:31] The importance of having a template

[16:12] The creation of the first template gallery database

[16:30] Leveraging user-generated content

[24:41] How is Notion a perfect example of an empty state?

About Yaakov Carno

Yaakov Carno, the visionary behind the PLG consultancy firm Valubyl and a trusted advisor at RKVST, Inc., is a seasoned figure in driving product-led growth strategies. With his guidance, businesses attain sustainable and scalable revenue streams. Yaakov's distinguished career includes pivotal roles as a sales and marketing leader at GoRetro and Acumen.io.