Anna will not only share insights but also dispatch invaluable tips to empower your team and foster alignment across organizational tiers, ensuring the success of your next product launches.

Quote from this episode

“Collaborate as early and as often as possible. And ask questions more upfront so you can be more successful along the line.”

Show notes

[1:09] Appcues’ product marketing roadmap

[3:17] Empowering your team members during product launches

[5:04] Navigating go-to-market templates

[6:58] What happens when you don’t have a tiering system?

[9:19] Enabling your team to help you make a bigger impact

[12:54] Get alignment with tiers within your organization

[13:35] Anna’s tips on how to make your product launches more successful

About Anna Casey

Anna is a dynamic product marketing executive boasting ten years of expertise in strategic planning, copywriting, and impressive go-to-market execution. With a knack for crafting exceptional marketing content, she empowers teams for success and creates customer experiences that truly captivate.