The CEO of Houdini Sportwear Eva Karlsson is pretty much understood as a true visionary. She thinks in systems and takes a broader perspective on sustainability. At the center of Houdini’s philosophy is functional circularity: the collection is produced with the best available technology and circular services are offered to Houdini’s clients to enhance their lifestyles. Houdini’s actions are guided by a regular Planetary Boundary Assessment (Stockholm Resilience Center) to understand their own actions within a broader context and to make corresponding choices.