207: Hour of Day Report + Target Impression Share Bidding + Broad Keywords Working Better

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Show Notes:

On today’s question and answers episode the guys answer questions about what hidden metrics they look at to improve performance, their experiences with target impression share bidding and if they use automated bids to get a feel for a campaign before switching to manual, and if they’ve ever experienced a broad keyword campaign working better than an optimized campaign with tighter keyword match types.

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