Jonathan Stark needs no introduction in the value pricing world. Many years ago, Jonathan came to the realization that hourly billing was not a workable solution for him and his software development clients. He eventually ditched the billable hour in favor of value pricing.

Flash forward to the present, and he's recorded more than 500 episodes on his podcast, Ditching Hourly, and he's impacted well into the thousands of people he's coached, mentored, and spoken to as they have transformed their billing practices as Jonathan once did.

On this show, we discuss Jonathan's short and impactful book, Hourly Billing is Nuts. Even if you do not work in professional services, you'll learn much from this conversation.

At the end, Mark has a surprise as he retells one of his favorite stories of all time, which is about hourly billing that winds up having a positive ending.