House Tequila vs Private Label Tequila (Most People Get This Wrong) Most tequila brands are NOT owned by the distillery. In this video, I break down house tequila vs private label tequila and why it completely changes how you buy tequila. If you’ve ever looked at a NOM number and thought you knew what you were getting… this video is going to change that. We’re diving into: • What house tequila really means • What private label (máquila) tequila is • Why the same distillery can produce completely different tequilas • How to actually judge tequila quality • Why some brands are just repackaged products Understanding this concept is one of the biggest unlocks in tequila education. Once you get this… you’ll never shop the same again. Whether you’re into additive-free tequila, high proof tequila, or just getting started—this is a must-know. © Tasting Tequila with Brad